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Special Features

Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West

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Budget FY 17-18: Impact on Businesses

When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised

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The Changing Facade of Brand Loyalty

Brands triumph on consumer loyalty as a measuring yardstick for recurring sales, being able to deliver consistent performance, and the

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Regular Features

Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to

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Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country

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