Bangladesh Brand Forum (BBF) in Partnership with Nielsen Bangladesh and in Association with The Daily Star is going to put together the 11th edition of Best Brand Award on 7th December, 2019.
Best Brand Award started its journey with Nielsen Bangladesh in 2009 based on a global model (Winning BrandsTM) done through direct consumer surveys of 4000+ consumers across the country.
Best Brand Award has been recognizing the brands for the last 11 years that have created exceptional brand equity through delivering functional and emotional benefits and delighting the consumers. This year Nielsen Bangladesh, guided by South Asia Nielsen expert team has added parameters that have made the study more robust.
For in category evaluation the following criteria have been employed- Brand Equity Index, consisting of Brand Salience, Consideration, Preference (Favorite Brand), Recommendation, Willingness to Pay Price Premium, Emotion, Brand Fit, Relevance will be measured and weighted by MOUB (Most Often Used Brand) and Brand Repertoire.
For overall comparison, the Multiplicative Model was used to harmonize across categories on category relevant parameters – Category Involvement and Role of Branding in that category.
This year Best Brand Award will also recognize 5 special brands who have performed consistently for the last 10 years.
In addition to recognizing and sharing the cases of the most loved brands, the Best Brand Award will be publishing a blog on brand knowledge and case studies. An exclusive case book will be published covering the most iconic brands of Bangladesh who will be recognized at the 11th Best Brand Award.