Archive

5th Standard Chartered-Financial Express CSR Award

Recognizing and Encouraging Corporate Commitment to Society   The Standard Chartered–Financial Express CSR Award was established in 2006 as a medium to encourage and honour effective and innovative corporate social initiatives that are positively impacting the development of Bangladesh. CSR

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I Develop Brand

“The Hunt For A Sharp Mind” “Are you the next brand maker?” With this self-revealing question to the youngsters with sharp minds, I Develop Brand conducted a daylong brand-building workshop. The competition I Develop Brand was presented by Independent Television

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Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Sir Alexander Chapman “Alex” Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English league titles, two European Cups, five FA cups, four League

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The New Age of Branding

Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to “Nose” The hottest development in marketing over the last few years has been neuro-marketing as well as sensory branding, where a brand appeals to all five senses

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Loved Vs Unloved Brands: In Search of The Missing Link

Consumers evaluate identical products differently depending on how it is branded. How marketer influences the mind of the consumer and how a brand leaves a long lasting impression on consumers, are two of the marketing questions often found in the

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GO MOBILE!

What do you do if you are a pizza parlor and the neighborhood where you are supposed to deliver your pizzas have people from over 200 nationalities who speak equally varied number of languages? Dubai based Red Tomato found a

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Growing Importance of Marketing on the Go

Ever since Apple’s revolutionary introduction of personal computing in the early 1980s’, there has been an exponentially growing influence of technology in the lives of mainstream consumers. It has been exactly three decades since the launch of the first Macintosh

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World Brand Congress Awards Samsung Mobile Bangladesh

World Brand Congress has very recently awarded Samsung Mobile Bangladesh under the ‘Best use of Social Media in Marketing’ category. The World Brand Congress,  held this year in Singapore, honors the world’s branding and marketing elite for Brand Excellence. Mahzabin

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Conversation with Richard M Burr

Richard M Burr on the Art of Leadership and Teamwork People want to be part of a winning team. People want to be the best they can be where they can share their contribution. And the job of leadership it

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GIZ organizes training workshop on “Researching and Analysing Export Markets” with ITC

“It was most informative!”, “the most useful workshop I have attended in recent times, under the most hospitable environment!” and “Kudos to GIZ for organising such a good workshop!” were only a handful of the positive feedback received during and

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