Archive

Economic Boom – The Eid Way

by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes in consumer behaviors and spending patterns take an unprecedented hike

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The Daily Star Strategy Master Honors Winners with Crest and Certificates

The Daily Star and Bangladesh Brand Forum has jointly organized the closing ceremony of The Daily Star Strategy Master today and honored the winners with crest and certificates. The event took place at the Daily Star center. At the beginning

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Standard Chartered AGROW Award 2016 Honours Exemplary Farmers & Institutions in Agriculture Sector of Bangladesh

Standard Chartered Bank, Bangladesh honoured individuals and institutions who served as outstanding examples in the agriculture sector of Bangladesh in recent time through the third AGROW Award. An award ceremony was organized at Radisson Blu Water Garden Hotel Dhaka on

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The Most Creative Minds from Beatnik and Strategeek

Lions Edit Competition Bangladesh 2016 Held to Find Out the Most Creative Young Professionals With a mission to find out the most creative & competitive young professionals in the marketing communication sector of the country, Bangladesh Brand Forum (BBF) &

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Media Industry of Bangladesh: The Way Forward

Written by Taposh Ghosh The media industry of Bangladesh, having to cater to an audience of 160 million people, has experienced exponential growth since its inception a few decades ago. The industry primarily consists of print, television and radio broadcast,

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Queen’s Young Leader Osama Bin Noor Shares His Story at Bangladesh YouthFest 2016

Osama Bin Noor was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival at North South University. Starting its journey in February 2016,

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Think to Think

Ayesha Jahan Bibha Why do you get paid? Please don’t feel attacked, because, I do really believe that it’s the right time to start with this basic and straight question. When I ask this question to my participants, I often

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Innovation is the Foundation of Branding

Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book entitled The New Emerging

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The A.B.C.D.E. for a Digital Marketer

by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers.  Like many other countries, digital marketing is the fastest growing media in Bangladesh. This growth is not only in-terms

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IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers.

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How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with

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Unleashing the Potentials of Mobile Advertising

by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable rate. According to recent data from Bangladesh Telecommunication Regulatory Commission

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Ignite Your Inner Creativity – Participate in Lions Edit Competition Bangladesh 2016

Bangladesh Brand Forum (BBF) & The Daily Star, in association with Cannes Lions, are pleased to organize Lions Edit Competition Bangladesh 2016. The initiative aims at finding out the most creative & competitive young professionals in the marketing communication sector of the country. The day-long

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Magician of Words Dr. Abdun Noor Tushar at Bangladesh YouthFest 2016

Dr. Abdun Noor Tushar  was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival at North South University. Starting its journey in February

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Geeteara Safiya Choudhury Shares Her Diversified Life Experience at Bangladesh YouthFest 2016

Geeteara Safiya Choudhury, Chairman of Adcomm Ltd., one of the leading advertising & communication companies in Bangladesh, is the perfect example of an Iron Lady. Ex-advisor, Caretaker Government of Bangladesh, Ms. Choudhury shared her diversified life experience at the recently held

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