Archive

Monsoon Mischief: Managed!

By Fabiha Naz Kabir In a tropical country like Bangladesh, monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer.  Rains are great to beat the heat, but they

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5 Students to Win Free Entries to Digital Marketing Summit 2016

With the theme “Demystifying Digital Marketing”, Bangladesh Brand Forum is initiating the third edition of Digital Marketing Summit on October 8th at Le Meridien Dhaka. The Summit will bring together leading and global industry professionals, decision-makers and thought leaders under

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What’s Trending in Digital Media?

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Goodbye, Big Idea

By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term ‘The Big Idea’. For creative folks who have been fed on traditional advertising for most part of their career, this term is

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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3rd Digital Marketing Summit on 8th October

In a digitally driven world, it’s a challenge just to keep pace with all the change because Digital is evolving at lightning speed and, in line with international trends, it is moving from conveying a message to creating an experience.

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Communication – The Modern Business ‘Foremost’ Necessity

By Taposh Ghosh Any knowledgeable business personnel reading this article, might promptly disagree with the title by arguing that communication in general has been one the most integral components of any business, for as long as trade has existed. But

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Destination Bangladesh

By Masuk Ur Rahman Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh do have

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6th COMMWARD Honors 93 Best Advertising Campaigns of the Country

To recognize and celebrate creative communication in marketing & business, 93 advertising campaigns across 25 categories were honored at the 6th edition of COMMWARD: Excellence in Creative Communication, held on 3rd September at Le Méridien Dhaka.  The winning campaigns were

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BBF Monthly | August 2016

Bangladesh Brand Forum Monthly Magazine – August Issue

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