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Facebook Audience 101: How to find fans that matter, and things that matter to them

  “Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my response. Looking at how he shrugged, we realized that our

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Acknowledging the Contribution of Female Leaders from Different Sectors

International Women’s Day is commemorated on 8th March every year as a general celebration of respect, appreciation and love towards women for their economic, political and social achievements. The day is a time to reflect on progress made, to call

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BBF Seminar 2017 – Branding in Digital Age

The global business landscape is transforming at a pace, as never been experienced before. Technology is undoubtedly at the helm of this change, with disruptive innovations challenging legacy business models and questioning the very way in which companies have been

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Realizing Female Potential | Through Day-Long Summit

This year for International Women’s Day 2017, #BeBoldForChange was the theme that was portrayed globally to encourage women across the globe to step up in order to take bold actions. Each one of us – with women, men and non-binary

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