Archive

Is Digital Advertising Critical for Brands?

by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?’ Much as I was tempted to say no just for the hell of it, let’s just say

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HSBC Launches 7th Export Excellence Awards

The Hongkong and Shanghai Banking Corporation Limited (HSBC) in Bangladesh have launched the 7th instalment of ‘HSBC Export Excellence Awards’. The programme recognises and honours exporters from Bangladesh for their contribution to the sustainable growth of Bangladesh through export. Exporters

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Communication Summit & COMMWARD 2017

Data-driven information and innovation in the 21st century has made people more active digital citizens and made firms all the more competitive and efficient. But there is a new factor which has proven to have a pivotal effect on the

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Call For Nomination: 4th Agrow Award, 2017

Standard Chartered Bank Bangladesh came forward in 2014 with inception of Agrow Award: Excellence in Agriculture to celebrate the heroes who serve the nation from the core. Bangladesh Brand Forum (BBF) has been the implementation partner of the initiative since

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BBF MONTHLY | AUGUST 2017

Bangladesh Brand Forum Monthly Magazine – August 2017 Issue

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The Era of Advertising Is Over – It’s Now All about How Well You Communicate

In conversation with Vikas Mehta With a handful experience in advertising industry spanning over 29 years, Vikas Mehta has worked with numerous numbers of global and local brands, in India, Egypt, Indonesia, Dubai, Oman and Bahrain. He has worked with

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Rise of the World’s Most Powerful Editor

Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital space. On average, internet users worldwide spend 2 hours in

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Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior

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Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand

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Internet of Things – The Future is Here

Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that could show live video of the person at the other end. It was so fascinating to see such a futuristic

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16

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Why Employee Wellness Matters

Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. The link between workplace motivation and employee health is not well talked about by local executives and hence businesses lack policies to account

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Creative Workshop with Nazia Andaleeb Preema

Being creative is not a choice, rather a must – at least in creative communication. The recently held 7th Communication, therefore, initiated a workshop that would enrich the participants with something creatively different – something that would help them to

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