Archive

INTEGRATING TRADITIONAL WITH DIGITAL

In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British American Tobacco and Unilever. But his experiences are not limited

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NRB CONCLAVE HELD TO TRANSFORM BANGLADESH THROUGH KNOWLEDGE REMITTANCE

With the theme ‘Transforming Bangladesh through Knowledge Remittance’, the first ever NRB Conclave held today at Le Méridien Dhaka. An initiative of Bangladesh Brand Forum, the conclave explored models and approaches to engage the Non Resident Bangladeshis (NRBs) to contribute

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JET AIRWAYS CELEBRATES 10 YEARS OF CONNECTING BANGLADESH WITH INDIA

Jet Airways, India’s premier, full-service international airline, today celebrated the completion of a decade of its operations in Bangladesh. The milestone is especially significant, as Jet Airways was the first privately-owned Indian carrier to provide direct air connectivity between Bangladesh

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Bangladesh Retail Congress 2017

In a world of omnipresent connectivity and multi-screened living, an industry that is being redefined and reshaped every day is the retail industry. The metamorphosis is happening in both online and offline shopping schemes. Both digital and offline experiences are

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THE MOST LOVED BRANDS OF 2017 RECOGNIZED AT 9TH BEST BRAND AWARD

“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is a day-to-day duty. The loved brands always set them apart

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SERVING WITH SOPHISTICATION

IN CONVERSATION WITH CONSTANTINOS S. GAVRIEL, GENERAL MANAGER, LE MERIDIEN DHAKA With over two decades of experience in the hospitality industry, Mr. Constantinos S. Gavriel is a certified aficionado of the hotel business. He has seen it all and managed it

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SUCCESS STORY OF A BANGLADESHI BRAND FEATURED BY FACEBOOK BUSINESS

Facebook Business is the Bible of doing business on Facebook. They make authentic case studies of brands that succeed using Facebook Marketing. Recently campaign case study of a Bangladeshi brand ‘Khaas Food’ got featured as a success story at Facebook

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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding

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The First Council Meeting of Superbrands Bangladesh 2018 Held

To mark the topmost brands of the country, the first council meeting of Superbrands Bangladesh was held recently at Hemanta Hall of Six Seasons Hotel. Superbrands, the UK based independent authority on branding, promotes the discipline of branding and pays

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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding

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Women Can. Women Will.

Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method in portraying the products in front of their target audience;

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BBF MAGAZINE | NOVEMBER – DECEMBER 2017

Bangladesh Brand Forum Magazine: November – December 2017

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