Archive

COURSE ON DIGITAL MARKETING & COMMUNICATION

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the course on ‘Digital Marketing & Communication Qualification’. Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can

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INTERBRAND: THE BEST GLOBAL BRANDS OF 2017

2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many different forms and amazed customers across all categories. And most

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NATION BRANDS 2017

A CLOSER LOOK INTO THE PROGRESSIVE NATIONS IN TERMS OF THEIR BRAND VALUE Brands have indeed come a long way from the phase of its inception. From being used as a method to identify cattle in farms to literally breathing

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WHAT HAPPENS WHEN NET NEUTRALITY IS REPEALED?

The internet is something we all love very dearly and is very close to our hearts in this age of modern technology. It is just as much a part of our lives as clothing and shelter are, and the majority

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IGNITING THE ICT REVOLUTION – DIGITAL WORLD 2017

Since 2009, Bangladesh has been diligently pursuing a technology-led vision named “Digital Bangladesh”. “Digital Bangladesh” will be a vision that would bring technology closer to everyone’s life. One of the most significant stakeholders who must align their mindsets with this

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FACEBOOK BLUEPRINT – LEADING THROUGH KNOWLEDGE

Do you avail digital marketing services? If you are a brand manager or an entrepreneur; chances are you do. And you must have had your fair share of frustration with your digital marketing efforts. However, as the global best practices

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NRB CONCLAVE – TRANSFORMING BANGLADESH THROUGH KNOWLEDGE REMITTANCE

For Bangladesh, the demography dividend phase is not so far away to be over. It is 2018 now, and within next 20 years the demographic dividend, the window of economic growth will start to close. Despite numbers of initiatives taken

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“MARKETING” – IT’S NOT A LIAR’S JOB!

“We drink the can, not the beverage,” says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer’s mentality circulates around a product. After all, labels are the first

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TRAINING SERIES ON DATA-DRIVEN STRATEGY & DIGITAL MARKETING ANALYTICS

The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for Bangladesh as the country heads towards realizing its potential. However, advancements in technology have redefined what

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JANUARY 2018

Bangladesh Brand Forum Magazine: January 2018

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BBF PRESENTS ONE DAY TRAINING PROGRAM ON ‘BRAND MANAGEMENT’

Bangladesh Brand Forum, in association with NetValue Institute of Brand Management, introduces in an exclusive one-day training on Brand Management on the 27th of January, 2018. The training will focus on introducing the latest guidelines on brand management, covering key

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9TH BEST BRAND AWARD RECOGNIZES THE TOP BRANDS OF THE COUNTRY

“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is a day-to-day duty. The loved brands always set them apart

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8 TOP TRENDS OF MARKETING IN ASIA 2018

Asia is growing rapidly as a market and business destination. As the economy is booming, organizations are feeling side effect of growing economy and facing national and international competitions in sustaining their position in consumer’s mind and purchase. Thus, the

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