Archive

FREEDOM SANITARY NAPKIN WIL FEST ON 8-10 MARCH

This International Women’s Day, Women in Leadership (WIL) will hold the first ever WIL FEST on 8-10 March at the National Art Gallery of Bangladesh Shilpakala Academy. Presented by Freedom Sanitary Napkin, WIL FEST 2018 will be comprised of Women

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FREEDOM SANITARY NAPKIN WIL FEST TO BE HELD FROM 8-10 MARCH

This International Women’s Day, Women in Leadership (WIL) will hold the first ever WIL FEST on 8-10 March at the National Art Gallery of Bangladesh Shilpakala Academy. Presented by Freedom Sanitary Napkin, WIL FEST 2018 will be comprised of Women

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DEFINING THE NEXT 300 MILLION SECONDS

Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are prepared to take the advantages of our Demographic Dividend, Geographical

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ONE-DAY CERTIFICATION COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualification, and e-Career, introduces an online one-day certification course on Digital Marketing on Saturday, 24th February 2018. The course will focus on enabling students to build essential skills in order to identify, integrate and monitor effective tactics

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Women Leadership Summit 2017 | Taking Leadership on Board

To celebrate womanhood and to remark all the effort that women give to the society, Bangladesh Brand Forum had organized ‘Women Leadership Summit 2017’ powered by IPDC bank at Le Méridien Dhaka. We had the pleasure of having with us

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EMAIL MARKETING STILL WORKS

BY IZBATH TARIK Remember the time when Email marketing was a junkyard for advertising? Synonymous with spamming, email marketing has been out of grace for a while. Today, with the bombardment and invasion of social media news feeds in our

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COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?

BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as a nightmare for the F-commerce: personal content is now going

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A LOOK INTO CES 2018

BY FARHAT ZISHAN Great products revolve around the consumer mindset; as they are on a constant mission to delve deep into the consumer minds and understand what the consumers truly desire and provide them accordingly. And when great products of

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LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not

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NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands

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REMEMBERING OUR ROOTS

ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country – Robi is no exception. With a colossal subscriber

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WHAT WE KNOW ABOUT THE CURRENT GLOBAL ISSUES – THE WEF EDITION

BY ARSHAE AHMED WORLD ECONOMIC FORUM 2018 With its mission to improve the condition of the world through the involvement of personalities from academics, business, politics, economists, celebrities, journalists just to name a few, World Economic Forum left no stone

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INSIGHTS INTO THE FMCG INDUSTRY

IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending his expertise in the Middle East, Europe and South Asia.

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FEBRUARY 2018

Bangladesh Brand Forum Magazine: February 2018

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CALL FOR NOMINATION – 4TH INSPIRING WOMEN AWARD

Women In Leadership (WIL) takes their endeavor one step forward and brings out the first ever three-day long Women Leadership (WIL) Fest 2018 in light of International Women’s Day 2018 from March 08 – 10, 2018 at Bangladesh Shilpakala Academy.

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