Archive

TRAINING ON SOCIAL MEDIA MARKETING

Bangladesh Brand Forum in association with ALIANAz (UK) and LAB.digital (UK) is organizing a training on social media marketing for beginners interested to learn and excel in social media and its marketing tools and techniques. Participants will be trained by

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MOVING THE DIGITAL MARKETING GAME AHEAD

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the digital marketing space. The discussion included both clients and digital

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ENROLLMENT BEGINS FOR CIM SECOND BATCH

Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh the second batch on the course “The Chartered Institute of Marketing”. The course will focus on the knowledge and understanding of the role and function of marketing within organizations and explore

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A CONVERSATION WITH PROF. ROBERT C. WOLCOTT

Interviewed by Aqueb Safwan One of the most sought-after thought leaders of recent times, Robert C. Wolcott is a Clinical Professor of Innovation and Entrepreneurship at the Kellogg School of Management, and the Co-founder and Executive Director of Kellogg Innovation

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NURTURING THE CONSCIENCE OF COMPANIES

With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant’s recent privacy and data scandal, we decided to look into a very sensitive and less talked-about issue – an organization’s need to practice business ethics

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WHY CIM QUALIFICATIONS?

Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh another batch on the course “The Chartered Institute of Marketing”. The course will focus on the knowledge and understanding of the role and function of marketing within organizations and explore the factors that

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PARTICIPATE IN YOUNG LIONS AND YOUNG MARKETERS COMPETITION BANGLADESH 2018

Bangladesh Brand Forum (BBF) & The Daily Star, in association with Cannes Lions, is pleased to organize Young Lions and Young Marketers Competition Bangladesh 2018 respectively for agencies and organizations. The initiative aims at finding out the ultimate, creative & competitive young professionals in

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THE TERM THAT SHOOK THE OSCARS

The Academy Awards are always magical. The congregation of Hollywood’s most influential producers, creative directors and of course, the fleet of renowned actors and actresses. It’s a night when the art of movies is celebrated, and only the Oscars are

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BBF TO LAUNCH BANGLADESH RETAIL ACADEMY SOON

Bangladesh Brand Forum will be launching Bangladesh’s first Retail Academy. This decision took place on the 10th of May 2018 after the 2nd periodic discussion on Modern retail and how to expedite the growth of the sector where the discussants,

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LEADERSHIP DILEMMA: GUIDANCE VS. DOMINANCE

By Farhan Orzin Who doesn’t love to get soft soap from their bosses? None would mind about that because sweet talk is always soothing. But, think of a bigger picture of you as a boss. Your perpetual sweet talk will

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PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik Even after decades spent in the era of internet, millions of businesses being done on the internet, it is still a grey area for lawmakers. Internet is where we spend the highest amount of our day, but

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AN EFFECTIVE WAY OF CONTINUOUS INNOVATION

By Fabiha Naz Kabir “Creative destruction is the essential fact about capitalism,” said Joseph Schumpeter in his 1942 book Capitalism, Socialism and Democracy. Creative destruction refers to the never-ending product and process innovation mechanism through which new production units replace

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THE UNIQUE SUBSCRIPTION PACK BY THE HIMALAYAN TIMES

By Jayant Savant, Creative Leader, Brand Custodian, Problem Solver  Surprises. Who doesn’t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. Brands are no strangers

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FUTURE OF MARKETING AND SALES PRACTICES

THOUGHTS FROM BRITISH MARKETERS By Syed Ibrahim Saajid “Does the advent of artificial intelligence (AI) and big data analytics mean the end of marketing as we know it?” “Will there be even fewer marketing directors in the executive board of

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A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY

By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What makes it so special for Bangladesh? The winner of Asia’s

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