Archive

IS THERE REALLY A GLASS CEILING FOR WOMEN?

Transcribed By Afraim Karim When a woman fails to give shape to her own passion, it does not only kill her own passion, but also harms her lifetime self-confidence, and the confidence of the entire female group losing hope on passion

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INNOVATION AND CULTURE-SHIFTING CREATIVITY HONORED IN THE REACH AND INNOVATION TRACK LIONS WINNERS

• Second Grand Prix won for ‘Trash Isles’ in PR Lions • Colombia take two Grands Prix, while UK collect three Thursday 21 June 2018 – Cannes Lions, the world’s largest Festival dedicated to world-class creativity, brought the fourth day to

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WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS

Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global businesses. The 20th-century concept of a brand was to just

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FORBES REVEALS THE MOST VALUABLE BRANDS OF 2018

Written By Fabiha Naz Kabir In its eight consecutive year, Forbes has released the list of the World’s Most Valuable Brands list on May 23rd 2018. Upon a slight inspection of the list, it is quite evident that the tech

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MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP

Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work at BCG has ranged from crafting industry blueprints and trade

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INSTAGRAM’S LONG-FORM VIDEO APP IGTV LAUNCHED

A head-on competition for YouTube, long-form video app IGTV is here. Last Wednesday, IGTV was officially launched by Instagram though launching ceremony in San Francisco. Facebook-owned social network Instagram announced it will allow users now to upload long-form video up

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DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?

Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one way communication towards consumers, in fact the days of two

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#PASSTHESWAG: VIVO’S ATTEMPT OF CONNECTING FOOTBALL WITH MUSIC

With their cutting edge technology & AI powered cameras providing the ultimate photographic experience, Smartphone company Vivo has been making some serious inroads into the tech market in a short period of time. Vivo has been a device of much

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HOW THE RIGHT VOICE CAN BOOST YOUR BRAND

Written By Mohammed Wasekur Rahman Over the years it has been observed that the art of voice production and delivery played a huge role in the fields of marketing, advertising and branding. However, the significance of this particular quality is

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WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED

Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers to create versatile content. With this increase in consumption and

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MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS

Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all over the globe. 4 years on from Brazil, the World

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COMMWARD 2018 STARTS TAKING ENTRIES

The biggest celebration of creativity in Bangladesh, Commward is stepping into its 8th edition this year. An initiative of Bangladesh Brand Forum (BBF), Commward: Excellence in Creative Communication is organized in association with Cannes Lions – International Festival of Creativity. The award

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WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON

A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters taking the stage – fine tuning their instruments before bursting

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INNOVATION IN ADVERTISING

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day.  It has simultaneously increased our efficiency and decreased our patience. In a time when

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SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION

Cutting right to the chase, let’s talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten Network, which has been our home to European football for

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