Archive

REGISTER FOR COMMUNICATION SUMMIT 2018

With the theme ‘Creativity Matters’, the 8th edition of  Communication Summit is scheduled to take place on 8th September, 2018.  Communication summit is a flagship initiative of Bangladesh Brand Forum, that brings together creative professionals from diverse sectors. Its a

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LOOKING AT THE BIGGER PICTURE

Written By Faisal Mahmud, Marketing Manager, Bangladesh Edible Oil Limited The first time I was exposed to the idea of Marketing Calendar was on my 5th year of service! After that, I have gone through Marketing Calendar/Marketing Plan/A&P budget of

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TAKE A BREAK FROM YOUR SMARTPHONE

You have a smartphone addiction and you are in denial. Okay, maybe “addiction” may come off with having too much of a negative connotation and you will not read this article to the end. But, do you obsess over who

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CREATE A TOMORROW THAT IS BETTER THAN TODAY

Lalit Kumar Gupta on Leadership Lalit Kumar Gupta has over 30 years of extensive business leadership experience and has led strategy formulation, execution and change initiatives across countries in Asia  Pacific. Currently serving the Iclif Leadership and Governance Centre as

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WORLD CUP AND BRANDS

Written By Nafisa Nawal Khan The FIFA world cup is one glorious occasion occurring every four years, and while my soccer writing is pretty sparse on this page usually, don’t we all become huge football fans during World Cup season?

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15 TIPS TO LOAD YOUR WEBSITE FASTER

Written By Rakib Hasan, Business Developer, Webable Digital MODIFICATION OF YOUR WEB HOST If you’re using a crappy web host, If you’re using a web host that is not properly configured to deal with your website, and also if you’ve

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FIND YOUR PASSION – ENJOY THE JOURNEY

Written By Izbath Tarik Every journey has its ups and downs. Every journey is inspired by an end goal, some of those end fruits are sweeter than the others. However, none are sweeter than the ones driven by passion. It

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FIRST EVER BANGLADESH MARKETING DAY OBSERVED

Written by Halima Sadia & Raisa Mim Chowdhury A first of its kind celebration for the marketing enthusiasts of the country, Bangladesh Marketing Day has been observed on 1st July. A total of 76 universities and educational institutions, 56 corporate

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CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the

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CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to

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A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why

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BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS

Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are all what this FIFA World Cup matches are all about,

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MANAGING CUSTOMER JOURNEYS

A BAPTISM BY FIRE FOR ORGANISATIONS By Syed Ibrahim Saajid Customers have always been treated as the core of any organisation’s success. However, the approach of catering to the customers have changed drastically over the history of marketing literature and

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WHY WINNING A CANNES LION MATTERS

BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination – the French Riviera. For decades, Cannes has been the place for advertising and marketers alike,

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BBF MONTHLY | JULY 2018

Bangladesh Brand Forum Magazine: July 2018

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