Archive

CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the

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CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to

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A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN

Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That’s why

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BRAND CUP: HOW FOOTBALL’S BIGGEST BATTLE HAS TURNED INTO A FURIOUS FIGHT BETWEEN BRANDS

Written By Farhat Chowdhury A roaring crowd. Flags, jerseys and placards representing the two teams. Chants, anthems and the deafening roar of a thousand vuvuzelas. If you think these are all what this FIFA World Cup matches are all about,

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MANAGING CUSTOMER JOURNEYS

A BAPTISM BY FIRE FOR ORGANISATIONS By Syed Ibrahim Saajid Customers have always been treated as the core of any organisation’s success. However, the approach of catering to the customers have changed drastically over the history of marketing literature and

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WHY WINNING A CANNES LION MATTERS

BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination – the French Riviera. For decades, Cannes has been the place for advertising and marketers alike,

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BBF MONTHLY | JULY 2018

Bangladesh Brand Forum Magazine: July 2018

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EMPOWERED WOMEN EMPOWER WOMEN

3rd Women Leadership Summit It is with this idea that Women in Leadership (WIL) organized its 3rd Women in Leadership Summit as part of WIL Fest 2018. It is widely acknowledged that women have historically faced, and often continue to

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ONE DAY TRAINING ON DEMYSTIFYING SEO SECRETS

Bangladesh Brand Forum in association with ALIANAz (UK) and Academy for Professional Qualifications is organizing an online training on excelling Search Engine Optimisation (SEO). Participants will be trained by May King Tsang, Google Trainer, UK. Training Session will cover topics related to:

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MOST CREATIVE YOUNG PROFESSIONALS AND ULTIMATE YOUNG MARKETERS OF 2018 FOUND

For the fourth time, the most exciting competition for creative professionals ‘Young Lions Competition Bangladesh’ has been held in the capital. The event also marked the commencement of ‘Young Marketers Competition Bangladesh’. Both the competitions, held simultaneously, are initiatives of

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AN EYE FOR THE ONES WITHOUT ONE

Story of Sporsho Braille Prokashona Diversity is present everywhere. Even in our perspective of life. Some of us are not sure what to do with life while some of us are too busy with our own lives. But in between

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WIL FEST KICKS OFF IN BANGLADESH

WIL (Women In Leadership) commenced in the year 2014 in pursuit to inspire female professionals from different fields to reach the peak of their potential and to celebrate women’s success. Keeping this in mind WIL has been orchestrating five separate

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