Archive

13 TECHNICAL SEO FACTORS

Exactly what makes a website optimized for search engine rankings? Here are the 13 factors that will play a great role in Search Engine Optimization (SEO). 1. INSPECT INDEXING Let’s begin with the variety of your website’s pages that are

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THE PURPOSE OF PURPOSE

WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share of wallet globally. The Millennials are also being referred to

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WHAT YOU CAN DO FOR A BETTER FINANCIAL FUTURE

Written by Izbath Tarik What is capitalism? An angle of elucidating it would be – ‘an economic system in which wealth creates more wealth’. Hence, you need to have wealth to produce more wealth. This brings us to the concept of

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DO WOMEN NEED APPROVAL?

Written by Nafisa Nawal Khan Approval, by definition, is the act of agreement by two parties, one of which asks for permission to do something and the other decides the fate of that task. This word is a constant to

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BUSINESS BEHIND FOOTBALL

Written By IZBATH TARIK It is the month of August. While turning over the pages of a newspaper you suddenly come across a headline with letters in bold printed, “Neymar joins PSG for a world record 200 million Euros”. You remain

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WHAT DRIVES PROFITABILITY AT YOUR COMPANY

Written by Farhan Fuad Orzin Entrepreneurial journey is said to be exhilarating but make no mistake, the journey is not so smooth if you can’t take the right decision at the right moment. Often filled with miscues and self-reproaches, some

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YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS

Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today’s youth is information smart – they know what they want; if they don’t, they know where to look

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WHAT RIVERINE BANGLADESH IS YET TO EXPLORE

Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of the Padma, Jamuna, Meghna, Karnaphuli occupy 79 percent of the

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WHO RULED OVER TWITTER THIS FIFA WORLD CUP 2018

How did you express your emotion when your favorite team scored a goal in this World Cup? Most predictably, you yelled first in front of your TV screen and the next thing you did was putting up a status or

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WHAT MAKES SUPERBRANDS STAND OUT

Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The signature publication which shares stories of each Superbrand, is a

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REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION

Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand’s success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect narratives catered to their audience and capturing their imagination. It’s

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UPHOLDING REPUTATION – AN INSPIRING TRUE STORY

The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark clouds of the consequences and end up swirling along with

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BBF MONTHLY | AUGUST 2018

Our August issue shares thoughts on Creative Communication, Superbrands, Copywriting, River Tourism, Business of Football and many more in-depth pieces.

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