Archive

12TH EDITION OF IN-STORE ASIA TO KICK OFF IN MUMBAI IN MARCH 2019

The 12th edition of In-Store Asia, a 3-day-long event comprising Expo, Conference and Awards, will be held at Bombay Exhibition Center in March next year. The event will include a new section called Tech village, while greater focus will be

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WAYS A CHATBOT CAN GET MORE CLIENTS

Sales – The biggest priority in the world of business, right? For the first time, technology, via Facebook Messenger, is allowing websites to talk back to their visitors after they have left. Not only are websites starting to talk back,

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KANTAR BOSS SHARES INSIGHT INTO THE RESEARCH INDUSTRY

Eric Salama is the CEO of Kantar, WPP’s data investment management division with more than 30 thousand employees and more than $4bn in revenues. Kantar has a mix of global and local clients, working on everything from innovation and new

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BANGLADESH INNOVATION AWARD 2018 STARTS TAKING ENTRIES

BANGLADESH INNOVATION AWARD STARTS TAKING ENTRIES Innovation is going to be one of the key drivers for in the age of digital and technology. For Bangladesh Innovation is going to be key for 2 reasons. As a nation we need

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BBF MONTHLY | SEPTEMBER 2018

Bangladesh Brand Forum Monthly Magazine

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A DAY WITH BANGLADESH ON YOUTUBE

By Arafath Hossain This article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I analyzed tweets that contained ‘Bangladesh’ to understand the topics

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ARTIFICIAL INTELLIGENCE AND THE FUTURE OF CONSUMPTION

Written by Anjana Pillai, Partner, Quantum The year is 1816. Mary Shelley and Percy Bysshe Shelley are spending the summer with Percy’s best friend, the poet Lord Byron. Lord Byron proposes that they all amuse themselves by each coming up with

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BE A CHARTERED MARKETER WITH CIM DHAKA

Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh the third batch on the course “The Chartered Institute of Marketing”. The course will focus on the knowledge and understanding of the role and function of marketing within organizations and explore the

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85 ADVERTISING WORKS AWARDED AT COMMWARD 2018

Commward 2018 honored 85 advertising works through a grand award gala on 8th September, Saturday. Commward is the largest celebration of creative communication in Bangladesh which started its journey in 2009. An initiative of Bangladesh Brand Forum, Commward 2018 was

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REPAYING YOUR SLEEP DEBT

Written by Syed Ahnaf Bakht Sleep debt or sleep deficit is a term used to describe cumulative sleep loss resulting from not getting enough sleep. Your accumulated sleep debt will increase over time if you regularly get less sleep than

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THE ART OF COPYWRITING

Written By Mehtaj Reza Like it or not, advertisement is now an interloper that consumers want to block and skip. Of all the 21st century challenges that marketers are facing, the advertisement blocking technology has been the most invasive one.

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THE SUPERBRANDS OF BANGLADESH

Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430 books that pays tribute to the strongest brands in the

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