Archive

HOW READY ARE WE TO ADOPT NEW MARKETING TRENDS?

The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new Asian tiger has diversified, so has the buying behavior of

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HOW DO WE MAKE WOMEN VISIBLE ONLINE?

Online platform has now become an indispensable part of our life. It has become so integrally related to our life that we cannot avoid it. So, using this platform can be the key for many women to get themselves acquainted

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WHY ACQUIRE WHEN YOU CAN RETAIN?

If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value – both extrinsic and intrinsic – for the customer, is

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5th Digital Marketing Summit Held

To bring transformational change in the digital marketing space, Bangladesh Brand Forum has successfully organized the 5th Digital Marketing Summit. Meghna Group of Industries presented this year’s summit which was attended by around 400 professionals. Theme for the summit was

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78 DIGITAL CAMPAIGNS AWARDED AT DMA 2018

The second edition of Digital Marketing Award honored 78 digital campaigns through a grand award gala on Saturday. An initiative of Bangladesh Brand Forum, Digital Marketing Award 2018 was presented by Meghna Group of Industries. The award gala was attended

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BANGLADESH RETAIL CONGRESS 2018 TAKES PLACE TO SHAPE MODERN RETAIL

To develop skills and knowledge within retail professionals, Bangladesh Brand Forum has organized Bangladesh Retail Congress 2018. Around 350 professionals attended the congress which took place at the Grand Ballroom of Hotel Le Méridien, Dhaka. This year, Bangladesh Retail Congress

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CELEBRATING THE BEST OF INNOVATION

In every age of human history, there has been one thing that was and still is required the most for survival – innovation. Be it new ideas, thoughts, beliefs or passion, innovation has been the root of revolutions. Had our

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HOW TO IMPROVE YOUR BRAND CONSIDERATION

One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might give you an edge over your competitors, but the probability

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7 APPS TO MAKE PROFESSIONAL VIDEOS

They’re in all of our pockets now, aren’t they? Of course they are, our mobile devices. And the core functionality of those devices is to run a whole host of applications that serve nearly every imaginable purpose. Smartphones are designed

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SOUTH ASIAN FMCG: VAST AND DIVERSE

Jaspinder Singh Vohra is the Director – South Asia of Kellogg India. He is responsible for looking after the business vertical in South Asia markets (Sri Lanka, Pakistan, Nepal, Maldives & Bangladesh). Mr. Vohra has been with the company for

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EDUCATION AND DESIGN THINKING

BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for? The simplest answer one gets is to go out and

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WIL HOLDS WOMEN OF EXCELLENCE TO EMPOWER WOMEN

Women in Leadership (WIL) has put together a day-long engagement session titled ‘Women of Excellence 2018’. With multiple keynotes, dialogues and panel discussions, the initiative aimed at instigating knowledge and skills among the audience, most of which were working women

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BBF MONTHLY | NOVEMBER 2018

BBF November 2018 issue has Bangladesh Innovation Award 2018 as the cover story. Other pieces include – Creating Effective Content, Retention Vs Acquisition, Design Thinking & Education, Digital Ethics, Brand Considerations, Nation Brands Report 2018, and many more.  

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DIGITAL MARKETING SUMMIT 2018 ON 24TH NOVEMBER

Bangladesh Brand Forum will hold the 5th edition of Digital Marketing Summit on 24th November at Le Méridien Dhaka. The theme for this year’s summit is Delving Deep into Digital. The day long summit will explore answers to these questions through

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BOOST YOUR DIGITAL BRAND WITH INSTAGRAM STORIES

Managing your brand’s social media strategy can feel intimidating, especially when trends, features, and audiences are constantly changing. As consumers expect more authentic, relevant, and engaging content, your brand needs to be ready to deliver. Take your brand to the

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