Archive

MIND-MAPPING FOR BETTER EFFICIENCY

A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what is needed, reading what is required or learning the process

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CREATING CONTRADICTION OR CONCURRENCE?

The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So, they are now demanding something which can ensure that their

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DEMAND MANAGEMENT IN TOURISM

By MASUK UR RAHMAN Imagine you have a three-days holiday and decided to experience the tranquility of mountains at Chittagong Hill Tracts. Considering the ease of transportation, accommodation and shortage of time, you have decided to make your holiday at

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ROLE OF BRANDS IN DIGITAL ERA

The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for the marketers is now the call which can shape modern

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ZAIBA TAHYYA – AN INSPIRATION FOR THE YOUTH

“Above all, be the heroine of your life. Not the victim.” Let this quote from writer Nora Ephron, set the theme before we take a peek behind the curtain and into the world of Zaiba Tahyya, The Founder and CEO

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MICROSERVICE ARCHITECTURE IN BUSINESS

In the present scenario of business, the integration of technology with business has become a must. Business owners must adapt to the latest technological advancements and improvise in designing their business operations in such a way that their businesses always

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CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a

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THE DAWNING AGE OF ZETTABYTE

Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet, the world has seen innumerable transformations and transitions; but none

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WHEN DREAM MEETS PASSION

The experience of living life with just being ‘fine’ might not be a life lived with passion. Rather, a life embraced with arms wide open, grabbing every opportunity coming your way could be the one. That is how life is

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Quality Vs Curse

I remember once a 17 year old told me that she would never get married and she was decided. I said to her that she could not be certain of something at this age and to that her reply was

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SMARTPHONES: WHAT DOES THE FUTURE HOLD

Cellular phones were once bigger than a child’s head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range of phones that would change how we perceived cellular phones;

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TURNING PASSION INTO BUSINESS

Many young entrepreneurs are coming into light at present. Here two innovative entrepreneurs share the inception of their ventures. Their struggle and experience as a woman business person in the context of Bangladesh will certainly encourage the next generation to

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THE RISE AND DEMISE OF CARLOS GHOSN

They called him “Le Cost Killer” – the man who made a sinking ship afloat, called Nissan. He is Carlos Ghosn, a Brazilian born corporate legend whose daring execution of creating an alliance between Nissan and Renault made him an

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CREATING CONTENT THAT CATERS

Rajan Srinivasan is the Founder & CEO of Spiral Content Solutions. Being one of the pioneer content marketing specialists of India, he has donned the entrepreneurial hat only recently. His team launched India’s first platform driven content marketplace ‘Scatter’ with

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THE MARKETER HAPPINESS REPORT ANSWERS

Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups only include the necessary means of achieving perfection in marketing

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