Archive

SMALL BUSINESS AND INTEGRATION OF MARKETING MIX

As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix that revolves around the 4 Ps – product, price, promotion

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NEW ZEALAND DAIRY INTRODUCES CALCI-PRO

New Zealand Dairy Products Bangladesh Ltd. (NZDP), has introduced one of its therapeutic products “Calci-Pro” in Bangladesh on February 22, 2019. The event was graced by Her Excellency, Ms. Joanna Kempkers, Honorable High Commissioner of New Zealand to Bangladesh, India,

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AUGMENTED REALITY AND E-COMMERCE

By Nafisa Nawal Khan WHAT AUGMENTED REALITY ACTUALLY IS In the past, in movies that used to portray the future, a common portrayal would be people being able to interact with virtual characters or objects in real life. This might

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ASKING THE RIGHT QUESTIONS

By Khondker Faraz Shafiq “A prudent question is one half of wisdom” – through this quote, English philosopher, Francis Bacon likened the asking of a well thought out question to that of having already obtained half the wisdom of the

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DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES

By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it. But in reality, there is more than what meets the eye.  POWER OF DISTRIBUTORS Distributors have much control over a large

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THINKING POSITIVELY ABOUT NEGATIVITY

BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions such as joy, happiness and optimism. One such brand that

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VARUN SAKHUJA ON INNOVATION & FINANCIAL INCLUSION

Varun Sakhuja is Director, Innovation Management for Mastercard Labs in Asia Pacific. Varun has been with Mastercard for over 3 years and he has held key business development roles: first in Acceptance Development followed by Merchant Development. In these roles,

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LEADING, LEARNING AND THE LEADERSHIP ECOSYSTEM

What are the traits that make someone a leader? Maybe a leadership article would be suitable to find out the answers. For the sake of this piece, we will not go into the definition of leadership. Rather, we will focus

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FOR CONTENT MARKETERS

By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to attain profitable consumer behavior and to give the audience the necessary

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MINDING YOUR BRAND LANGUAGE

When we hear the phrase “the people’s car”, we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars in the economic segment, it had been Volkswagen that initially

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GLOBALIZATION 4.0 – A LOOK INTO THE DAVOS 2019 MEETING

Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th edition was no different. The Davos 2019 meeting ended with

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PRAGUE BUCKLES UP FOR BATA FASHION WEEKEND 2019!

Prague, the historic capital of the Czech Republic, is to host the Bata Fashion Weekend 2019. This year, as the brand also celebrates its 125-year anniversary, the event will take place on 12-14 April at Žofín Palace. Bata Fashion Weekends

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THE TRENDING TECHOVERS

By Farhat Chowdhury Zishan Technology has been the biggest change in the lifestyle of people all around the world over the last few decades and where these products stand now at the moment, is worthy of beating almost all #year

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SOCIAL ISSUES IN ADVERTISEMENT

IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided the world in half (if you haven’t watched it yet,

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THE 10 YEAR MARKETING CHALLENGE

So it’s the start of a New Year… People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in the West, a decrease in alcohol and sugar consumption, and

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