Archive

Syed Alamgir Awarded ‘Channel I – Bangladesh Brand Forum Marketing Superstar Award’

The first ever ‘Channel I Bangladesh Brand Forum Marketing Superstar Award’ was given to legendary marketer Syed Alamgir, Managing Director, ACI Consumer Brands Limited. The award gala was held on 28th March, at the Westin Hotel, Dhaka. The award crest

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BPL 2019 | GREY DATA SCIENCE ANALYZES THE ONLINE FIELD

In Bangladesh, cricket is not just considered a mere sport – it is a raw emotion and a rush of adrenaline simultaneously. Emotions that are celebrated from the streets to the field by people from all walks of life. It

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TOPSY TURNS OF CREATIVE MEDIA

AYESHA FARZANA With over 15 years of work experience in the creative media industry, Ayesha Farzana has paved a road to success for herself, with her zeal for digital marketing. Upon graduation from university, Ayesha joined Bitopi Leo Burnet, where

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IN CONVERSATION WITH NAZIA ANDALEEB PREEMA

Being one of the most dynamic and influential visual artists of Bangladesh, Preema rises as a strong cultural influence. Her artworks have innovative approach, distinct technique and lyrical overtones with unbeatable boldness. Her sumptuous illustrations demonstrate the virtuosity of blending

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ON PURPOSE, PASSION, PERSEVERANCE

A talk with Mahzabin Ferdous “A daydreamer and a night thinker, above all a doer, I intend to make the best use of every experience I encounter in life, regardless of the positive or negative connotations of the experience.” As

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ADREACTION: GETTING GENDER RIGHT

Gender has become a very sensitive yet crucial topic of the time. Its definition has changed throughout the ages across social, cultural, political and commercial spheres. Some view it as a simple binary while others view it as a wide

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EXCELLENCE IN SALES | TRAINING BY NAJMUS AHMED

Take your sales skills to the next level – opt for our sales training course. Designed to offer an advanced, multidimensional approach to selling for those who are attracted to shape their career in sales and also for those with

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IS COMPETITION ALWAYS HEALTHY?

By Khondker Faraz Shafiq A few decades ago, the landscape of the aerospace industry was quite different than it is now. There were quite a number of manufacturers involved in the manufacture of passenger aircrafts. American manufacturers – Mcdonnel Douglas,

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COUNTRY’S GDP GROWTH TO HIT 8.13%, BREAKING ALL THE RECORDS

Bangladesh’s flourishing economy is to result in the highest growth of GDP being 8.13% for the 2018-19 fiscal year. Finance Minister AHM Mustafa Kamal disclosed the figure after the ECNEC meeting on Monday. While giving a provisional estimate, he stressed that this rate

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A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes,

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UBER EATS TO LAUNCH IN BANGLADESH

Uber Eats, the food delivery app by Uber will launch in Bangladesh in April 2019. The service will start its operations with the capital city Dhaka. Similar to the Uber rides app, Uber Eats is a food delivery app that

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CUSTOMER ADVOCACY IN 3 YEARS

By Afraim Karim Customers define the success of an organization and will remain to be the most vital element for all organizations. As industries grow more, they become more customer centric. In that regard, what does actually intrigue a customer

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NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019

Bangladesh is moving into the modern world of advertisement and the brands’ marketing game has been on the rise. Brands are now more conscious of putting their A-game in front of the crowd since it is the most essential factor

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BRAND DHARMA, SUSTAINABILITY & INNOVATION

The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA) is a unique strategic institution that addresses common interests of

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E-LEARNING TO THE RESCUE

By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable option available to you. As the job market is becoming

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