Archive

EXCELLENCE IN SALES | TRAINING BY NAJMUS AHMED

Take your sales skills to the next level – opt for our sales training course. Designed to offer an advanced, multidimensional approach to selling for those who are attracted to shape their career in sales and also for those with

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IS COMPETITION ALWAYS HEALTHY?

By Khondker Faraz Shafiq A few decades ago, the landscape of the aerospace industry was quite different than it is now. There were quite a number of manufacturers involved in the manufacture of passenger aircrafts. American manufacturers – Mcdonnel Douglas,

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COUNTRY’S GDP GROWTH TO HIT 8.13%, BREAKING ALL THE RECORDS

Bangladesh’s flourishing economy is to result in the highest growth of GDP being 8.13% for the 2018-19 fiscal year. Finance Minister AHM Mustafa Kamal disclosed the figure after the ECNEC meeting on Monday. While giving a provisional estimate, he stressed that this rate

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A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes,

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UBER EATS TO LAUNCH IN BANGLADESH

Uber Eats, the food delivery app by Uber will launch in Bangladesh in April 2019. The service will start its operations with the capital city Dhaka. Similar to the Uber rides app, Uber Eats is a food delivery app that

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CUSTOMER ADVOCACY IN 3 YEARS

By Afraim Karim Customers define the success of an organization and will remain to be the most vital element for all organizations. As industries grow more, they become more customer centric. In that regard, what does actually intrigue a customer

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NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019

Bangladesh is moving into the modern world of advertisement and the brands’ marketing game has been on the rise. Brands are now more conscious of putting their A-game in front of the crowd since it is the most essential factor

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BRAND DHARMA, SUSTAINABILITY & INNOVATION

The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA) is a unique strategic institution that addresses common interests of

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E-LEARNING TO THE RESCUE

By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable option available to you. As the job market is becoming

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BRANDS THAT LEARNED FROM CULTURAL DISASTERS

Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain standards for their teams. While these standards may not be carved out as ‘must be’ in stones, they sure do

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CRISIS MANAGEMENT PLAN FOR YOUR BRAND

Does your organization have a plan for crisis management? Before we go on to that, let’s begin with the word ‘crisis’. From an organizational perspective, crisis is a sudden and significant negative event, which either causes harm or potential for

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5th Inspiring Women Award Honors Exemplary Women

Women in Leadership (WIL) has honored the most inspiring female professionals of the country at the 5th edition of Inspiring Women Award. The grand award ceremony took place on 9th March, 2019 at Hotel Le Méridien Dhaka. The awards were

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BBF MONTHLY | MARCH 2019

The March 2019 issue of the BBF magazine focuses on ‘Gender Equality’. The cover story encapsulates all that happened at the IAA World Congress – Kochi 2019. It also covers interesting avenues such as the communications that were run on

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A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM

By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities for marketers have increased several folds and so have the threats. As of this moment, it is not just enough

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