Archive

EMBEDDING SOFT SKILLS IN ORGANIZATIONAL CULTURE

By Kazi Nayeer Soft skills are interpersonal skills that include how one interacts with people at work including managers, workers, colleagues, vendors etc. Unlike hard skills, these are neither easily measured nor are they achieved through traditional class room training.

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8TH BANGLADESH BRAND FORUM SEMINAR HELD

With the theme “Creating Human Connection in the age of Digital”, Bangladesh Brand Forum (BBF) has held the 8th iteration of its flagship initiative BBF Seminar on 27th April. Presented by Beximco, BBF Seminar 2019 was powered by American International University-Bangladesh

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COLLINS NAMED ‘AD AGE 2019 DESIGN AGENCY OF THE YEAR’

Collins, a strategy and brand experience design company, has recently been announced as the agency of the year 2019 by AdAge. Brian Collins is the Founder and Chief Creative Officer of the agency that focuses on creating communications, products, and

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Who will be the Frontrunner in Bringing 5G Devices to the Market?

5G connects everything we know, and serves as the foundation of an intelligent world. Huawei has the system-wide capability from chipset, network, and devices to cloud services for allowing users to experience 5G networks with the fastest speed and best

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SEAMING THE POTENTIALS

Rubana Huq on RMG Industry & Women Empowerment Rubana Huq, a successful Bangladeshi businesswoman with a splendid taste for poetry, is the Managing Director of Mohammadi Group. She has recently been elected as the first ever female President of Bangladesh

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Delusion Vs Reality

Sabrina Zarin Sabrina Zarin is a partner at FM Associates, Barrister at The Honourable Society of Lincoln’s Inn, Advocate at the Supreme Court of Bangladesh and is Admitted to Practice at the Appellate Division of the Supreme Court of Bangladesh.

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ROLE OF PARENTS, TEACHERS, AND INSTITUTIONS IN REDUCING YOUTH DEPRESSION

Riffat Ahmed Riffat Ahmed the chairperson of Siddiqui’s International School and the treasurer of Bangladesh English Medium Schools Assistant Foundation is a soul full of hope for the young generation. Her dream is to create an environment where peace of

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NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019

The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the hashtag #BalanceforBetter across the social media platforms. It is a

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BERGER ALPONAY BOISHAKH 1426 HELD

“Berger Alponay Boishakh 1426’’, initiated by Asiatic Experiential Marketing Ltd (Asiatic EXP), is the largest street painting festival of the country. To honor a long-standing tradition of our culture, Berger Paints Bangladesh Ltd. has again associated itself with the festival

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THE 3TS FOR WINNING CUSTOMERS

By Arshae Ahmed You probably won’t find anyone who doesn’t know or remember the practically earth shattering scandal that Facebook found itself in last year. This particular data scandal is one that will surely be talked about for years to

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SMART SPEAKER ADVERTISING

By Abdullah Al Nahian Ever since smartphones have been introduced, they have taken the world by storm and have become the go-to device for anyone willing to do something on the internet. The reason for this boom in smartphone usage

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BBF MONTHLY | APRIL 2019

Bangladesh Brand Forum Monthly Magazine April 2019 Our April issue has Women Leadership Summit & Inspiring Women Award 2019 as the cover story. We have looked into the notable campaigns on this year’s International Women’s Day. There is an exclusive

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BBF & CSQE Sign MoU to Ensure Growth of the Service Sector

  Bangladesh Brand Forum and Center for Service Quality Enhancement (CSQE) together has signed a Memorandum of Understanding (MoU) on 2nd April, 2019. Shariful Islam, Managing Director of Bangladesh Brand Forum (BBF), and Dr. Mohammed Tareque Aziz, Consultant of Center

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INVESTING IN YOUR EMPLOYEE’S DEVELOPMENT

By Afraim Karim In an era where companies are hiring Gen Y and Gen Z, it is essential for these organizations to provide something more intrinsically valuable than money itself. As the world becomes more dynamic in terms of job

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SHIFTS IN THE EQUILIBRIUM

By Farhat Zishan “Any serious shift towards more sustainable society has to include gender equality.” – Helen Clark, 37th Prime Minister of New Zealand. Contributions of women in the history of mankind have been profound and magnanimous, yet there are

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