Archive

DIGITAL BRANDING FOR HOTELS: THE FOUR E’S TO SUCCESS

By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University’s School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues to raise the bar on consumer expectations and experiences in every

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EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex

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VARIOUS VISIONS ON FEMINISM

“A feminist is anyone who recognizes the equality and full humanity of women and men “  – Gloria Steinem How far has this concept traveled? Feminism is yet a sensitive word that is stuttered and hesitated upon, whilst men either

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A BRIGHT BUSINESS PANORAMA AHEAD

By Qazi Mustabeen Noor When chemists in England first discovered polyethylene by accident, little did they know that they would discover something harmful for the planet. Even in the late 1970’s when single use plastic bags and packaging materials became

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CHALLENGES ON THE WAY TO SUCCESS

“The world is conquered by doing small things all these years. That’s how women’s improvement happen, it doesn’t happen overnight, it happens incrementally.” How your journey to Smith College was? I think Smith was a pivotal experience as you know,

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BAKING, ORGANIC BEAUTY & ART

Online startups, one after another, are making headlines with the blessings of social media. And it is of no surprise that many of these startups are women-led proving that no matter how much business tries to intimidate them, they can

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BANGLADESH BRAND FORUM SEMINAR 2019

Written by Yamin Rahman   A shifting focus from production to consumerism has made human connectivity a crucial element in the present world of branding and marketing. In this era of digitalization, the convention of physical connection has declined at

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COLLABORATION OF CORPORATE AND ACADEMIA

Aanisha Mahmood is an HR professional in Telco/digital industry. The business graduate from Institute of Business Administration (IBA), University of Dhaka, takes a keen interest in the synergy of Marketing with HR and looks forward to using her skills as

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REIMAGINING LUXURY BRANDS

By Arshae Ahmed Have you ever walked inside a glamorous high ceilinged mall, with stores of the biggest brands in the world to your left and right, dreaming about the day you would carry a bag of each of them

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CHALLENGES OF WOMEN CREATIVES

Claire Booker is a playwright and poet from UK. Her poems have appeared in Ambit, Magma, the Rialto, the Spectator and Stand among others. Her work has been displayed on Guernsey buses, inspired musical compositions, been filmed by Aberystwyth University

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HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING

By Nafisa Nawal Khan It cannot be denied that today’s audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of the best ways to capture attention, culture engagement, entertain and

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Register Now for Young Lions and Young Marketers Competition Bangladesh 2019

Bangladesh Brand Forum (BBF), in association with Cannes Lions & The Daily Star, is pleased to organize Young Lions and Young Marketers Competition Bangladesh 2019 respectively for agencies and organizations. The initiative aims at finding out the ultimate, creative & competitive young professionals in

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MODERN RETAIL SHAPING DESIGN & EXPERIENCE

Prachi Tiwari, Engagement Director of Landor Mumbai, has over two decades of experience in managing and driving growth for several B2B & B2C brands. She has worked with renowned FMCG brands in the retail & beverage category, including Pond’s (Unilever),

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COMMWARD 2019 STARTS TAKING ENTRIES

Bangladesh Brand Forum (BBF), in association with Cannes Lions – International Festival of Creativity, brings to you the 9th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD 2019: Excellence in Creative Communication. The award initiative is powered

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IN CONVERSATION WITH JIM LOUTTIT

Jim Louttit is the Chair of ResInt Canada. Jim has over thirty-five years of business and community development experiences, especially in the fields of microfinance and poverty alleviation, financial services, banking, and research. He has led many research-based interventions in changing people’s lives in

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