Archive

WHY PR WON’T BE OBSOLETE ANYTIME SOON

By Masuk Ur Rahman   Public Relation is considered to be the oldest communication medium and the only medium for mass communication before advertisement took the place. With the rise of advertisement, PR lost its appeal since advertisers have full

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IN CONVERSATION WITH AKM ZABED

AKM Zabed, Chief Marketing Officer of Anwar Group of Industries, is a firm believer in the versatile changes in different industries and the hard work that follows to ensure success, AKM Zabed is the Chief Marketing Officer at Anwar Group

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WORKSHOP ON MAINTAINING QUALITY IN SUPERSTORES HELD

A workshop titled “Maintaining Quality in Superstores” for the Superstore sector of Bangladesh was held today at Hotel Le Méridien Dhaka. Sponsored by Shwapno, country’s superstore chain, the workshop was an initiative of Bangladesh Retail Forum. Dr. Benazir Ahmed BPM

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TAY GUAN HIN ANNOUNCED JURY PRESIDENT FOR COMMWARD 2019

As a process of continuous improvement, Bangladesh Brand Forum introduces Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective, as the first ever Jury President for the Grand Jury Sessions of upcoming Commward 2019. Bangladesh Brand Forum (BBF),

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IN CONVERSATION WITH OOBAH BUTLER

Oobah Butler, Director & Founder, The Number 1 Agency, shot to fame with his successful prank project “The Shed at Dulwich” where he turned the shed that he lived in into a top-rated restaurant in TripAdvisor and documented the entire

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THE ULTIMATE, CREATIVE & COMPETITIVE YOUNG MARKETING PROFESSIONALS OF 2019 UNVEILED

For the fifth time, the most exciting competition for creative professionals ‘Young Lions Competition Bangladesh’ has been held in the capital. The event also marked the 2nd iteration of ‘Young Marketers Competition Bangladesh’. Both the competitions, held simultaneously, have been

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GREY DHAKA BAGS ANOTHER SILVER LION AT CANNES

GREY Advertising Bangladesh Limited has bagged another Silver Lion in the Sustainable Development Goals category at the prestigious Cannes Lions International Festival of Creativity. This is the third award for GREY Dhaka at this year’s Cannes Lions.  The agency won

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GREY DHAKA WINS TWO CANNES LIONS THIS YEAR

GREY Advertising Bangladesh Limited has won two awards in the recently held Cannes Lions International Festival of Creativity. The agency won the awards for their project UCB AgroBanking Powered by Shwapno. The project bagged a Silver Lion in the Launch/Relaunch

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COMMWARD 2019 EXTENDS ENTRY DEADLINE

Bangladesh Brand Forum (BBF), in association with Cannes Lions – International Festival of Creativity, brings to you the 9th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD 2019: Excellence in Creative Communication. The award initiative is powered

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FIVE ARTISTIC PERSPECTIVES

Pablo Picasso once said, “Every child is an artist. The problem is how to remain an artist once we grow up.” Now, the only ones who didn’t let go are the ones we know as artists and witness working in

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THE STRIVING STORY OF AN AMBITIOUS WOMAN

Sharmin Sultana is currently working as Vice President – Talent management, Learning & Development of Robi Axiata Limited. She is responsible for creating a learning culture in the organization and promoting high performing culture with a systematic development intervention to

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THE DEMANDS OF SUCCESS

Dr. Joyce Ashuntantang, fondly called Dr. Ash or Dr. J, has appeared as a Keynote speaker, poet, and scholar in many countries around the world including, England, Germany, Nicaragua, Greece, Costa Rica, Colombia, Nigeria, Morocco, Cameroon, and the USA. She

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BBF MONTHLY | JUNE 2019

The June 2019 issue of the BBF magazine has the cover story on Bangladesh Brand Forum’s plans for the next decade. It also covers intriguing topics like the use of data analytics in sports, how influencer marketing is changing the

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THE PROSPECTS OF LEISURE INDUSTRY

By Arshae Ahmed   With a concentration on recreation, entertainment, sports and tourism, everything associated with leisure is now almost a part of our everyday life. It’s quite obviously evident how broad the industry truly is although its key categories

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LEADING AMIDST THE PATRIARCHY

Tasnuva Ahmed Head of Operations, Colours FM 101.6 We see more men working in sectors such as agriculture, industrial, transportation, construction, retail sales, STEM, etc. Women are exercising control over the garments manufacturing. Other sectors where we see women include

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