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Asia Marketing Day 2020 to be Celebrated Virtually on May 27, 2020 (Saturday) across Asia

Asia Marketing Day 2020 is to be observed on May 27, 2020 (Saturday) by Asia Marketing Federation (AMF) and its member organizations from 17 countries, including Bangladesh, in Asia. The theme of this year is “Surviving the Corona Virus”. The

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PLAN B: INNOVATION FOR SURVIVAL

The globe is now at a grave crisis, the pandemic has reached almost every corner of the globe and every region is more or less affected. Countries are in dire straits and throughout the globe, many countries are under lockdown.

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ROBOTS TAKE THE WHEEL

As the rest of the world battles the ongoing pandemic, a unique spectacle in the form of technological advancements in the field of autonomous vehicles and other applications can be seen gracing the empty streets and even the frontlines of

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PRESERVING CUSTOMER LOYALTY DURING CRISIS

In the bat of an eye, the coronavirus has engulfed millions of livelihoods worldwide. Companies are now addressing the tension between generating sales throughout the overkill of economic adversity and respecting the hazards to life and employment that have transformed

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THE FISCAL IMPACT OF THE PANDEMIC

The coronavirus pandemic has prompted an aggregate negative supply and demand shock of unparalleled intensity. Both are having a substantial effect on the production of goods and services, and since income ultimately stems from production they are rapidly dwindling. With

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TAKING FLEXTIME BEYOND PANDEMIC

Here is a fun fact. Research suggests that a shift in behavior if continued, can become a habit in 66 days. The first case of the COVID-19 outbreak can be traced back to December 2019. The lockdown started in January.

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KEEPING EDUCATION RUNNING ONLINE

Online courses have been around for a considerable amount of time. E-learning has experienced a striking growth, empowering users with opportunities to expand their knowledge and learn indispensable skills, in some cases even prompting a switch in careers. By 2025,

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RETAIL: RESET & RESHAPED BY PANDEMIC

As most of the countries of the world come under quarantine and consumers around the world start to avoid human contact, retailers are struggling to adapt. The global response and the ever-changing situation of the COVID-19 will have a significant

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THE OTHER SIDE OF THE PANDEMIC – CATASTROPHE MOTIVATING REVOLUTION

From falling stocks leading millions of people towards unemployment to the uncontrollable deaths of innocent lives, the pandemic has brought the world to its knees. Similar occurrences such as the Spanish Flu (1918) or the Swine Flu (2009), have entirely

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CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS

Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer’s interaction. Therefore, great customer experience can mean meeting or exceeding the expectations of the customer during all interactions with the brand or

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Mastercard wins Global Brand of the year

New York Festivals® Advertising Awards announced 2020’s special Industry Awards recipients. Each year NYF recognizes companies who push creative boundaries within the industry with special industry awards. This ultimate accolade is bestowed to those deserving companies whose multi-awarded cutting-edge campaigns

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B2B E-COMMERCE: A POSSIBILITY IN THE PANDEMIC

Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in this unprecedented, turmoil situation. The virus is spreading like wildfire

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Donation collection platform ‘EkDesh’ inaugurated by Hon’ble State Minister, ICT Division, Zunaid Ahmed Palak, MP

Hon’ble State Minister, ICT Division, Mr. Zunaid Ahmed Palak, MP, on Friday, inaugurated digital crowdfunding platform ‘EkDesh’ to collect donations for indigent people amid coronavirus pandemic. He formally inaugurated the platform through a videoconference, calling it “a bridge between aid

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COMMUNICATION IN THE TIME OF CORONA

The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers through communications. Keeping in mind certain concerns of stakeholders, brands can adopt creative ways to communicate with the

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BBF MONTHLY I APRIL 2020

As the pandemic unfolds and versions of uncertainty ripples through our lives, it allows us to be more purpose-driven and value-led.  This BBF Monthly April 2020 issue brings you an assortment of insights and analyses for individuals and businesses to

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