Bangladesh Brand Forum in Partnership with Kantar Millward Brown Honored Best Brands on the 8th Edition of Best Brand Award

Bangladesh Brand Forum in Partnership with Kantar Millward Brown Honored Best Brands on the 8th Edition of Best Brand Award

November 19, 2016

Dhaka, November 19, 2016. Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognized the best brands at the 8th edition of Best Brand Award that was held on 19th November, 2016 at the Hotel Le Méridien, Dhaka.

This event was arranged to honor the leading brands in Bangladesh under 33 categories based on a nationwide survey consisting of 4800 respondents which was carried out by Kantar Millward Brown Bangladesh. The approach of this research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a structured questionnaire among randomly selected respondents.

The award giving ceremony stared with the welcome speech of Ms. Nazia Andaleeb Preema, Visual Artist; Director, BBF & President, Women in Leadership (WIL). Ms. Khandaker Samina Afrin, Country Manager, Kantar Milward Brown Bangladesh and Mr. Tajdin Hassan, Head of Marketing, The Daily Star spoke on behalf of their organization. Later, the Founder & MD of Bangladesh Brand Forum (BBF), Mr. Shariful Islam inaugurated ‘Bangladesh Youth Hub’, an online platform designed to prepare the youth for the next phase of human development. The commencement of ‘Bangladesh YouthFest 2017’ was also announced.

In this year’s Best Brand Award, the brands were awarded in 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and  top 10 local brands were ranked in which Grameenphone got the Best Overall Brand award & Radhuni Masala got the Best Local Brand award. Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks. A special recognition was given to Mustafizur Rahman for his outstanding contribution to uphold Bangladesh in International Cricket arena.

Best Brand Award 2016 is organized in partnership with Kantar Milward Brown and in association with The Daily Star. The initiative is also supported by – Etihad as Airline Partner, Le Méridien Dhaka as Event Partner, Rakeen as Real Estate Partner, MSB as Knowledge Partner, GTV as Media Partner, Aamra Networks as IT Partner, Masthead PR as PR Partner, and WebAble Digital as Social Media Partner.

List of Winners

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