27th April, 2019

Grand Ballroom
Le Meridien Dhaka

Register Now

27th April, 2019 will mark the 8th iteration of Bangladesh Brand Forum Seminar, the flagship initiative of Bangladesh Brand Forum. Starting in 2008, the seminar has been sharing global insight among the local business leaders through keynotes, panel discussions, and interactive sessions. This year, the seminar has been designed in a much more prolific manner. The theme for this year’s seminar is “Creating Human Connection in the Age of Digital”.

AGENDA

08:30 AM – 09:30 AM

Registration

09:30 AM – 09:45 AM

Opening Ceremony

09:45 AM – 10:30 AM

KEYNOTE SESSION 1
Prem N. Shamdasani
Ph.D, Associate Professor, Marketing
Academic Director (Executive MBA)
The National University of Singapore

10:30 AM – 11:00 AM

Tea Break & Networking

11:00 AM – 11:40 AM

PANEL DISCUSSION 1
Driving Digital Transformation for Brands

Moderator
Zakia Zerin
Head of Digital Markeitng eCommerce &
Customer Engagement
Nestlé Bangladesh Ltd.

Discussants
Solaiman Alam
Head of Digital, Grameenphone Ltd.

Nazmul Karim
Executive Vice President, Prime Bank Ltd.

Malik Mohammad Sayeed
Head of Marketing, Square Toiletries Ltd.

11:40 AM – 12:20 PM

PANEL DISCUSSION 2
What Do You Stand for Positioning/Purpose – Does it Matter?

Moderator
Nazim Farhan Choudhury
Managing Director, Adcomm Ltd.

Discussants
Ashraf Bin Taj
President, Marketing Society of
Bangladesh

Vishal Gupta
CEO, Reckitt Benckiser Bangladesh Ltd.

Pradeep Shrivastava
CMO, Robi Axiata Ltd.

12:20 PM – 12:50 PM

PANEL DISCUSSION 3
Data-Creativity-Privacy-Value Creation-Where is the Sweet Spot?

Moderator
Mahzabin Ferdous
Head of Marketing, IPDC Finance Ltd.

Discussants
Adnan Imtiaz Halim
CEO & Co-Founder, Sheba.xyz

Waseem Alim
CEO & Co-Founder, Chaldal.com

UBER (TBC)

12:50 PM – 02:00 PM

Lunch & Prayer Break

02:00 PM – 02:30 PM

PANEL DISCUSSION 4
Short Term – Long Term Debate in the Era of NOW MOMENT

Moderator
Mohammad Mahboob Rahman, Ph.D,
Professor and Dean, Brac University

Discussants
Ashish Goupal
CEO, Marico Bangladesh Ltd.

Mizanur Rahman
CCO, bKash Ltd.

Reazul Chowdhury
CEO, Runner Group of Companies

02:30 PM – 03:15 PM

KEYNOTE SESSION 2
Brian Collins
CCO and Co-Founder
COLLINS
Ex-Chairman and CCO
Brand and Innovation Division
Ogilvy and Mather Worldwide

03:15 PM – 03:45 PM

ACTIVITY SESSION
Inside the Mind of Today’s Consumer

03:45 PM – 04:00 PM

INSIGHT SESSION
Topic: Inside the Minds of Today’s Digital Native by Neilsen

04:00 PM – 04:30 PM

PANEL DISCUSSION 5
Why Brands Must Lead the Sustainability Battle

Moderator
Prof. Syed Ferhat Anwar
Director, IBA, University of Dhaka

Discussants
Kedar Lele
Managing Director
Unilever Bangladesh Ltd.

Prem N. Shamdasani, Ph.D.
Associate Professor, Marketing
Academic Director (Executive MBA)

The National University of Singapore
Yasir Azman
CMO & Deputy CEO, Grameenphone Ltd.

Reazuddin Al Mamun
Managing Director, Epillion Group

04:30 PM – 05:15 PM

KEYNOTE SESSION 3
Thomas Barta
Author of #1 Marketing Leadership Book “The 12 Powers of a Marketing Leader”
Dean, McKinsey Leadership Program
& Columnist for Forbes Marketing Week

BREAKOUT SESSIONS

11:00 AM – 11:45 AM

Breakout Session 1
Creating Brands in the Era of Attention Deficit Consumer

02:30 PM – 03:15 PM

Breakout Session 2
Branding for Startups

04:00 PM – 04:45 PM

Breakout Session 3
Innovation & Brands: Driving Innovation in the Age of Digital Collaboration

SPEAKER PROFILES

THOMAS BARTA

Author of #1 Marketing Leadership Book “The 12 Powers of a Marketing Leader”

Thomas Barta is one of the world’s premier customer leadership experts.

Thomas is a former McKinsey partner. He studies the unique intersection of customer focus and leadership—including the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.

Thomas is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader (McGraw Hill).

Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent organizations, including over two dozen from the Fortune 500.

After a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. For several years, he shaped McKinsey’s highly successful client relationship strategy as the firm’s Global Director of Client Services.

As a dean of McKinsey’s highest-rated program, Thomas trained more than one thousand firm leaders on making change happen without formal authority.

Thomas has spoken to thousands of executives worldwide — at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times — about breaking silos and actualizing customer focus—in today’s global, digital world.

Thomas serves as the long-standing leadership dean for the CMO Fellowship Program (a joint venture between McKinsey and the Marketing Academy to prepare CMOs for a CEO role).

Thomas’s columns appear frequently in Forbes and Marketing Week.

BRIAN COLLINS

CCO and Co-Founder, COLLINS

Brian is Chief Creative Officer and Co-founder of COLLINS.

For ten years prior to the founding of COLLINS, Brian was the Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather Worldwide.

Over his career, Brian and his team have won every major creative award. His work has been featured in The New York Times, Forbes, Creativity, Fortune, NBC News, ABC News and Fast Company, which named him an American Master of Design. Business Week named his flagship store for Hershey as a design “Wonder of the World.” His team’s design of Helios House in Los Angeles, the first gas station using environmentally sustainable principles, is included in The Cooper Hewitt National Museum of Design.

Brian’s clients have included Airbnb, Coca-Cola, Facebook, The Ford Motor Company, Giorgio Armani, IBM, Jaguar Cars, Instagram, Levi Strauss & Co., Mattel, Microsoft, Nike, Spotify, Target, Unilever, The Walt Disney Co., and The Guggenheim Museum.

Brian was made a Distinguished Alumnus of the Massachusetts College of Art in 2004 and received an Honorary Doctorate from the Art Center College of Design in 2008. He was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. In 2013 he was invited to join the Worldwide Creative Council of Ogilvy & Mather, the board which oversees the agency’s work globally.

Brian has been a professor in the Graduate Program of the School of Visual Arts since 2001, and is a Director and Treasurer of The One Club for Creativity, the world’s leading organization promoting excellence in design and advertising.

PREM N. SHAMDASANI

Associate Professor (Marketing), The National University of Singapore, Singapore

Prem Shamdasani, Ph.D. is Associate Professor of Marketing; Associate Dean, Executive Education; Academic Director, Asia-Pacific Executive (APEX) MBA Program; Co-Director, Stanford-NUS Executive Program in International Management Program and Director, Advanced Management Program at the NUS Business School, National University of Singapore.

He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior.

He has taught in the Singapore and internationally, and has received numerous commendations and awards for teaching excellence. Aside from teaching graduate and executive MBA courses, Dr. Shamdasani is very active in executive development and training and has worked with more than 80 companies globally such as Caterpillar, J&J, L’Oreal, McDonalds, Nokia, Sony, Samsung, IBM, Microsoft, 3M, DuPont, Asahi Glass, Philips, Siemens, Alcatel-Lucent, Singapore Airlines, UPS, AP Moeller Maersk, Roche, Bayer Healthcare, GSK, Deutsche Bank, HSBC, Barclays, Ernst & Young, KPMG, Deloitte, Danone, Nestle, Suntory, Volvo, Ikea, Carrefour, Royal Ahold, NTUC Incheon Int’l Airport, UPS, Wipro, Singapore Tourism Board, UNICEF, USDA, Ministry of Foreign Affairs (Singapore) and Commonwealth Secretariat (UK).

He is also actively involved in focus group research for consumer products companies and social marketing programs. His research publications have appeared in the leading regional and international journals and include the Journal of Consumer Research, European Journal of Marketing, Journal of Advertising Research, Asian Journal of Marketing, Asia Pacific Journal of Management and the Journal of Retailing and Consumer Services.

Each Attendee of the seminar will receive a copy of the bestseller marketing book The 12 Powers of a Marketing Leader

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Le Méridien Dhaka

79/A Commercial Area, Airport Road, Nikunja 2, Khilkhet, Dhaka 1229


Bangladesh Brand Forum (BBF) is an initiative with the vision: “Transforming Bangladesh through applying Branding Ethos among local corporate”.

          

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CONTACT

Address: Advanced Center, Level-3,
176, Gulshan Avenue, Gulshan North, Dhaka 1212.
Email:  registration@bangladeshbrandforum.com
Phone:  +880 1743 836 608,  +880 1925 969 444
Visit: www.bangladeshbrandforum.com

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