Advice Squad

ECO-FRIENDLY BRAND COMMUNICATION – LEARNING FROM NEPALESE ADVERTISING

By JAYANT SAVANT, Creative Consultant Media landscape is dynamic. So then, this might come as a surprise. Especially, when every brand and every advertiser is hunting for a bigger chunk of the pie. Because at the end of the day, every

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STRATEGIC CREATIVITY: FINDING ORDER IN CHAOS

By Syed Ibrahim Saajid One of the things that make human species unique is our inherent creativity. Creativity is the ability to challenge assumptions, break boundaries, recognise patterns, see in new ways, make new connections, take risks, and seize upon

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FACEBOOK BLUEPRINT – LEADING THROUGH KNOWLEDGE

Do you avail digital marketing services? If you are a brand manager or an entrepreneur; chances are you do. And you must have had your fair share of frustration with your digital marketing efforts. However, as the global best practices

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IDEATE, EXECUTE & MEASURE – A GUIDE TO THE LATEST MARKETING TOOLS

In this age of information, one is bound to stumble upon new strategies, tactics, and tools marketers should add to their mix. Especially at this time of year, the internet overflows with advice from the greatest of marketers. There now

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STAND OUT FROM THE CROWD – A 7-STEP GUIDE TO PERSONAL BRANDING

In today’s competitive world, the biggest challenge a professional faces is not to become just another face in the crowd. The only way to save yourself from this dismal outcome is to create and maintain a strong personal brand. Personal

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Why Employee Wellness Matters

Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. The link between workplace motivation and employee health is not well talked about by local executives and hence businesses lack policies to account

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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7 Techniques To Increase Your Workplace Productivity

Productivity is acute to your achievements at the workplace. Managers and executives all aim to get the best performance out of their employees. Here are 7 simple yet effective techniques to help you make the best out of your time

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How Not to get Stuck in a Dead-end Job

Tajdin Hassan Head of Marketing | The Daily Star Do you stress after graduating or while stepping into your professional life whether your target job will end up making you content or not? No matter how skilled you are in

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6 Tips to Help You Prepare for Winter

By Taposh Ghosh November is here and Westeros is not the only place where ‘winter is coming’. In recent years, winters have been rather mild and Bangladesh has never been a place where the change in season has affected our

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On Branding and Private Universities

The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values of and for the youth of a country. To that

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What Women Want – An Advertiser’s Perspective

By Jayant Savant Advertising is a major tool used by brands to deliver their message across to the audience. Television has played a huge role in this effort. Over the years, we have seen changing trends in the way TV

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Monsoon Mischief: Managed!

By Fabiha Naz Kabir In a tropical country like Bangladesh, monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer.  Rains are great to beat the heat, but they

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Goodbye, Big Idea

By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term ‘The Big Idea’. For creative folks who have been fed on traditional advertising for most part of their career, this term is

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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