Advice Squad

What Women Want – An Advertiser’s Perspective

By Jayant Savant Advertising is a major tool used by brands to deliver their message across to the audience. Television has played a huge role in this effort. Over the years, we have seen changing trends in the way TV

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Monsoon Mischief: Managed!

By Fabiha Naz Kabir In a tropical country like Bangladesh, monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer.  Rains are great to beat the heat, but they

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Goodbye, Big Idea

By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term ‘The Big Idea’. For creative folks who have been fed on traditional advertising for most part of their career, this term is

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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The A.B.C.D.E. for a Digital Marketer

by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers.  Like many other countries, digital marketing is the fastest growing media in Bangladesh. This growth is not only in-terms

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How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with

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