Brand Buzz

DIGITAL BRANDING FOR HOTELS: THE FOUR E’S TO SUCCESS

By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University’s School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues to raise the bar on consumer expectations and experiences in every

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NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019

The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the hashtag #BalanceforBetter across the social media platforms. It is a

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A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes,

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NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019

Bangladesh is moving into the modern world of advertisement and the brands’ marketing game has been on the rise. Brands are now more conscious of putting their A-game in front of the crowd since it is the most essential factor

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SOCIAL ISSUES IN ADVERTISEMENT

IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided the world in half (if you haven’t watched it yet,

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ROLE OF BRANDS IN DIGITAL ERA

The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for the marketers is now the call which can shape modern

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CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a

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NATION BRANDS 2018

Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that attracts investments, skilled migrants and tourists. The Brand Finance Nation

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INTEGRATING TRADITIONAL WITH DIGITAL

In Conversation With Zaved Akhtar, Director, Market Transformation, Unilever, South Asia Zaved Akhtar has been working for twenty years as a career marketer and has been in places between British American Tobacco and Unilever. But his experiences are not limited

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LEVERAGING CREATIVITY THROUGH DIGITAL PLATFORMS

Creativity, as defined by web is said to be the creation of artistic work using one’s aesthetic imagination. However, some of the most creative minds of the nation, have raised some dissecting points on this definition at a recently held

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The Gala Round: Robi Bangladesh YouthFest 2017 Powered by Sailor

“Robi Bangladesh YouthFest 2017 Powered by Sailor” is an initiative of Bangladesh Brand Forum with the motto of ‘Transforming 8 Divisions through Knowledge and Innovation’. Name of the initiative itself portrays it as a festival – a festival for the

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Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming

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On Branding and Private Universities

The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values of and for the youth of a country. To that

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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Queen’s Young Leader Osama Bin Noor Shares His Story at Bangladesh YouthFest 2016

Osama Bin Noor was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival at North South University. Starting its journey in February 2016,

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