Branding Insight

DIGITAL BRANDING FOR HOTELS: THE FOUR E’S TO SUCCESS

By Lulu Raghavan, Managing Director, Landor Mumbai and Chekitan S. Dev, Professor of Marketing, Cornell University’s School of Hotel Administration This article was first published on hotel-yearbook.com As technology continues to raise the bar on consumer expectations and experiences in every

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ROLE OF BRANDS IN DIGITAL ERA

The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for the marketers is now the call which can shape modern

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