Cover Story

REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION

Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand’s success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect narratives catered to their audience and capturing their imagination. It’s

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CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018

Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players of the global communications industry come together to celebrate the

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HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES

Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always been a constant. Yes, the lengthy gaps between your favorite

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NURTURING THE CONSCIENCE OF COMPANIES

With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant’s recent privacy and data scandal, we decided to look into a very sensitive and less talked-about issue – an organization’s need to practice business ethics

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DEFINING THE NEXT 300 MILLION SECONDS

Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are prepared to take the advantages of our Demographic Dividend, Geographical

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NRB CONCLAVE – TRANSFORMING BANGLADESH THROUGH KNOWLEDGE REMITTANCE

For Bangladesh, the demography dividend phase is not so far away to be over. It is 2018 now, and within next 20 years the demographic dividend, the window of economic growth will start to close. Despite numbers of initiatives taken

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9TH BEST BRAND AWARD RECOGNIZES THE TOP BRANDS OF THE COUNTRY

“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is a day-to-day duty. The loved brands always set them apart

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Bangladesh Retail Congress 2017

In a world of omnipresent connectivity and multi-screened living, an industry that is being redefined and reshaped every day is the retail industry. The metamorphosis is happening in both online and offline shopping schemes. Both digital and offline experiences are

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SHAPING THE FUTURE OF CREATIVE COMMUNICATION – A LONG WAY TO GO

Only change is permanent. If this phrase is applicable to one context; then that is marketing. Even a decade back marketing was all about advertising. Sales was directly correlated to the number of television ad slots a brand would buy.

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Communication Summit & COMMWARD 2017

Data-driven information and innovation in the 21st century has made people more active digital citizens and made firms all the more competitive and efficient. But there is a new factor which has proven to have a pivotal effect on the

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Creative Entrepreneurship in 21st Century

The world is changing faster than ever. Technology is accelerating, job security is declining and income inequality is increasing. People are overworked and underpaid. With less time and freedom, people are left wondering if there is a better way. Such

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Young Lions Competitions Bangladesh 2017 Finds out Most Creative Young Professionals

Dhaka, Bangladesh, 22nd July, 2017 – With the theme “In Search of the most creative young professionals” Bangladesh Brand Forum (BBF) & The Daily Star, in association with Cannes Lions organized Young Lions Competitions Bangladesh 2017, the third edition of its

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Participate in Young Lions Competitions Bangladesh 2017

Bangladesh Brand Forum (BBF) & The Daily Star, in association with Cannes Lions, are pleased to organize Young Lions Competitions Bangladesh 2017. The initiative aims at finding out the most creative & competitive young professionals in the marketing communication sector of the country. The day-long

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Call for Nomination of COMMWARD 2017

Bangladesh Brand Forum (BBF) in association with Cannes Lions, International Festival of Creativity, brings to you the 7th edition of celebrating the creativity in the marketing communication of Bangladesh through COMMWARD 2017: Excellence in Creative Communication. The award is powered

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Microsoft Presents Bangladesh Innovation Conclave In Association With The Daily Star, Beximco Pharmaceuticals Limited and SSD-Tech held at Le Méridien Dhaka

Microsoft Presents Bangladesh Innovation Conclave In Association With The Daily Star, Beximco Pharmaceuticals Limited and, SSD-Tech and organized by Bangladesh Brand Forum (BBF), was held on the May 20, 2017 (Saturday) at the Grand Ballroom of Le Méridien Dhaka. First

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