Brand News

7Up Musical Premier League is Here to Rock the Stage!

With the consistent endeavor to create a cultural relevance through engaging consumers on socio-cultural occasions, 7Up – the No. 1 beverage brand in Bangladesh takes it a step further with introducing a TV musical reality show with a difference -“7UP

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Spikes Asia Partners with MasterCard to Champion Creativity

New awards Categories Added to Recognize Culture-Defining Content MasterCard has been announced as the headline sponsor for this year’s Spikes Asia Festival of Creativity – the first time the Festival has partnered with a brand to celebrate excellence in creative

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ETIHAD AIRWAYS VOLUNTEERS AND BANGLADESH CRICKET STAR BRING JOY TO UNDERPRIVILEGED CHILDREN IN DHAKA

A team of volunteers from Etihad Airways brought joy and happiness to underprivileged children at the Choice To Change Elementary School (C2C) in Dhaka by joining the youngsters for their annual fun day. With Bangladesh cricket star Mushfiqur Rahim also

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Krispy Kreme Doughnuts Now in Dhaka

All across America, only one sign can trigger an ecstatic wave of reaction from everyone who sees it: Krispy Kreme signature neon red Hot Doughnuts Now sign. As soon as the HOT light fires up, it only means one thing: it’s time

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Lions Health, RB & Save the Children Join Forces to Tackle Air Pollution with Unique Innovation Hack

Lions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world’s largest environmental health risk – air pollution – in an innovation challenge like no other. Hosted

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Microworkers Selects Transpay to Send Micro Job Payments to Global Freelancer Network

Transpay’s API & Direct-to-Bank Network Enables Payouts to Reach Freelancers’ Bank Account, in Desired Currencies Transpay, a cross-border payments platform that offers the world’s largest, independent direct-to-bank payment network, today announced it is enabling mass payouts for Microworkers, an international

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Pepsi Launches New Campaign “Jemon Mood, Temon Pepsi”

Pepsi has always taken the lead in introducing new ideas for consumers. Pepsi has recently launched a new campaign “Jamon Mood, Tamon Pepsi” which is part of the globally rolled out Emoji campaign. As part of this campaign, the labels

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Music Industry Will Join Cannes Lions Entertainment to Help Build a Better Industry

The Cannes Lions International Festival of Creativity has announced a host of influential music moguls, artists and labels who will take part at the newly launched Lions Entertainment in Cannes this June. “We’ve welcomed music stars to Cannes Lions for

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Veet Presents ‘Girls on the Go’ Campaign – Phase I

For the first time in Bangladesh Veet has completed phase I of an innovative contest in facebook where 11 girl groups have won a trip to Cox’s Bazar with their favorite celebrities. The phase I of the contest started on

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Dhaka Regency Launches IPO Road Show

Dhaka Regency Hotel and Resort Limited, a new generation business class hotel organized a Road Show for eligible investors on April 19, 2016 at its Celebration hall for the initial public offering (IPO) under Book-building method. The Managing Director, Directors

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Aftab Mahmud Khurshid Receives Global Brand Excellence Awards 2016

Aftab Mahmud Khurshid, Group CMO of SSG, receives “Global Brand Excellence Awards 2016” from Debashish Biswas (Country Head, CIMA India), for Brand Marketing Excellence in Electrical and Electronics Durable category in the 25th World Brand Congress held in Malaysia, recently.

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Top of Mind to Steer Axiata’s Bangladesh Corporate Campaign

Top of Mind has recently signed an agreement to run Axiata’s Bangladesh corporate campaign and take charge as its corporate media agency. According to the agreement, Top of Mind will provide its expertise spanning TV, Print, Digital, Radio and out-of-home

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Samsung Electronics Named Cannes Lions Creative Marketer of the Year

The Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics. Terry Savage, Chairman, Lions Festivals, said, “When you look at Samsung’s wins at Cannes Lions, even just last year, what

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MasterCard, Western Union Join bKash to Make Cross-Border Money Transfers Via Mobile Phones a Reality

Today, MasterCard, Western Union, bKash, one of the world’s leading mobile financial service (MFS) providers and BRAC Bank launched a unique, international remittance receiving service in Bangladesh. The new service enables bKash’s registered customers to use their mobile phones to

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Eight Days of Stellar Content makes Cannes Lions 2016 the Biggest in History

Speakers from across the creative spectrum line-up to put creativity at the core in June The Cannes Lions International Festival of Creativity has recently released the full content programme which will run from 18-25 June, 2016. Talent from all walks

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