Industry In-depth

PRESERVING CUSTOMER LOYALTY DURING CRISIS

In the bat of an eye, the coronavirus has engulfed millions of livelihoods worldwide. Companies are now addressing the tension between generating sales throughout the overkill of economic adversity and respecting the hazards to life and employment that have transformed

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RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her

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EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since

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THE IMPACTS OF AI

Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is also the Chairman of the Brain Sciences Foundation, a nonprofit

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V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily

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LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION

Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis shoes and later expanded into basketball, volleyball, athletics, and football.

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SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES

In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding the service and stores. But today Shwapno has straggled its

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DBL CERAMICS – A NEW DEFINITION OF VERSATILITY

Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation or remodeling, has led to the boom of local tiles

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MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided

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WHAT IS AN IDEAL FRANCHISE MODEL?

Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up a business is more than just to have something to

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RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail

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FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and

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BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail

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DATA ANALYTICS IN SPORTS

Sports has always been a part of our lives. Whether it’s just watching a test cricket match on a lazy afternoon, or getting into an absolute frenzy during the Premier League finals. It has always been a part of who

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THE PROSPECTS OF LEISURE INDUSTRY

By Arshae Ahmed   With a concentration on recreation, entertainment, sports and tourism, everything associated with leisure is now almost a part of our everyday life. It’s quite obviously evident how broad the industry truly is although its key categories

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