Initiatives

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using

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50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to

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A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry

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DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You pick the dress that you like and try it on in front of the mirror. But you get surprised when you see other images

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RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her

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PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now

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V-COUNT: REDEFINING VISITOR ANALYTICS

Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and provider of visitor-tracking, queue management, heat-map, and analytics technology. Focusing heavily

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WHAT IS AN IDEAL FRANCHISE MODEL?

Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up a business is more than just to have something to

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CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE

Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish on multi-cuisine food locations and make a memoir of experiences

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Design Thinking! Or something like it!

Design thinking is a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. Design thinking is all about building a deep

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One Day Training Program on Brand Management

Bangladesh Brand Forum, in association with NetValue Institute of Brand Management, introduces an exclusive one-day training on Brand Management on the February 27, 2020. This one-day training will be taken by the CEO of NetValue Institute of Brand Management (NIBM),

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Digital Marketing Masterclass

BBF Academy delightfully introduces Digital Marketing Masterclass on March 07, 2020. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to

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BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail

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CAN WE TEACH INNOVATION?

Innovation is the thought process that allows us to come up with fresh solutions to regular problems. If we think about our day to day life, we do not innovate things quite often compared to the times we replicate existing

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KEYNOTE SPEAKER HEMANT MEHTA AT RETAIL CONGRESS

Bangladesh Retail Forum, a concern of Bangladesh Brand Forum provides a knowledge-sharing platform to discuss key challenges, share experiences, and talk about possible solutions though a day-long convention, “Bangladesh Retail Congress”. This year’s event is structured to disseminate consumer trends,

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