Insights

THE NEW ERA OF TRANSFORMING STRATEGIES

  Compiled & Insights from Ashfaq Zaman, CPA   Despite all the progress made in the last few decades in strategy management, organizations are still failing to get things done in lieu with strategic vision & objectives. As per the

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DATA ANALYTICS IN SPORTS

Sports has always been a part of our lives. Whether it’s just watching a test cricket match on a lazy afternoon, or getting into an absolute frenzy during the Premier League finals. It has always been a part of who

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TRENDY AND INNOVATIVE PRODUCT PACKAGING

  By Khondker Faraz Shafiq   Store shelves are often the first points of contact that customers have with a product or brand. The first impression that they get from the product is via product packaging. A well-designed packaging gives

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IDENTITY THEFT: THE SECURITY OF YOUR DIGITAL FOOTPRINT

By Syed Ahnaf Bakht You receive an email from a Nigerian Prince asserting false imprisonment by his government and who is desperately seeking aid to smuggle wealth out of his country. Your part in this scheme is merely to provide

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THE GAME-CHANGING ERA OF INFLUENCER MARKETING

By Nafisa Nawal Khan   In this age of digital, the world of marketing has seen several strategies bloom and do wonders. When it comes to digital marketing, for more than a decade, affiliate marketing was the go-to strategy to

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WHY PR WON’T BE OBSOLETE ANYTIME SOON

By Masuk Ur Rahman   Public Relation is considered to be the oldest communication medium and the only medium for mass communication before advertisement took the place. With the rise of advertisement, PR lost its appeal since advertisers have full

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THE PROSPECTS OF LEISURE INDUSTRY

By Arshae Ahmed   With a concentration on recreation, entertainment, sports and tourism, everything associated with leisure is now almost a part of our everyday life. It’s quite obviously evident how broad the industry truly is although its key categories

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A BRIGHT BUSINESS PANORAMA AHEAD

By Qazi Mustabeen Noor When chemists in England first discovered polyethylene by accident, little did they know that they would discover something harmful for the planet. Even in the late 1970’s when single use plastic bags and packaging materials became

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REIMAGINING LUXURY BRANDS

By Arshae Ahmed Have you ever walked inside a glamorous high ceilinged mall, with stores of the biggest brands in the world to your left and right, dreaming about the day you would carry a bag of each of them

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WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY

Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might mean freeing himself from his parents’ resources and using his own earned money for his expenses. To a young adult,

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EMBEDDING SOFT SKILLS IN ORGANIZATIONAL CULTURE

By Kazi Nayeer Soft skills are interpersonal skills that include how one interacts with people at work including managers, workers, colleagues, vendors etc. Unlike hard skills, these are neither easily measured nor are they achieved through traditional class room training.

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Who will be the Frontrunner in Bringing 5G Devices to the Market?

5G connects everything we know, and serves as the foundation of an intelligent world. Huawei has the system-wide capability from chipset, network, and devices to cloud services for allowing users to experience 5G networks with the fastest speed and best

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THE 3TS FOR WINNING CUSTOMERS

By Arshae Ahmed You probably won’t find anyone who doesn’t know or remember the practically earth shattering scandal that Facebook found itself in last year. This particular data scandal is one that will surely be talked about for years to

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INVESTING IN YOUR EMPLOYEE’S DEVELOPMENT

By Afraim Karim In an era where companies are hiring Gen Y and Gen Z, it is essential for these organizations to provide something more intrinsically valuable than money itself. As the world becomes more dynamic in terms of job

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E-LEARNING TO THE RESCUE

By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable option available to you. As the job market is becoming

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