Insights

Who will be the Frontrunner in Bringing 5G Devices to the Market?

5G connects everything we know, and serves as the foundation of an intelligent world. Huawei has the system-wide capability from chipset, network, and devices to cloud services for allowing users to experience 5G networks with the fastest speed and best

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THE 3TS FOR WINNING CUSTOMERS

By Arshae Ahmed You probably won’t find anyone who doesn’t know or remember the practically earth shattering scandal that Facebook found itself in last year. This particular data scandal is one that will surely be talked about for years to

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INVESTING IN YOUR EMPLOYEE’S DEVELOPMENT

By Afraim Karim In an era where companies are hiring Gen Y and Gen Z, it is essential for these organizations to provide something more intrinsically valuable than money itself. As the world becomes more dynamic in terms of job

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E-LEARNING TO THE RESCUE

By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable option available to you. As the job market is becoming

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ASKING THE RIGHT QUESTIONS

By Khondker Faraz Shafiq “A prudent question is one half of wisdom” – through this quote, English philosopher, Francis Bacon likened the asking of a well thought out question to that of having already obtained half the wisdom of the

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MINDING YOUR BRAND LANGUAGE

When we hear the phrase “the people’s car”, we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars in the economic segment, it had been Volkswagen that initially

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THE 10 YEAR MARKETING CHALLENGE

So it’s the start of a New Year… People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in the West, a decrease in alcohol and sugar consumption, and

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MIND-MAPPING FOR BETTER EFFICIENCY

A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what is needed, reading what is required or learning the process

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THE DAWNING AGE OF ZETTABYTE

Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet, the world has seen innumerable transformations and transitions; but none

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CAPTURING MORE THROUGH CHATBOTS

This is the detailed version of “Ways A Chatbot Can Get You More Clients” from our September issue where it was presented that technology like Facebook Messenger is allowing websites to talk back to their visitors after they have left.

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FINANCIAL ANALYSIS IN A DATA-DRIVEN WORLD

Today, all eyes are on a business’s finance department as it is asked to cut costs, reassess risks, and cope with the deep uncertainty generated by ongoing economic conditions. New questions arise everyday: what new challenges these departments are facing;

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MONEY IN THE AIR

No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can consider this as the cycle of karma, that is what

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IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for “little fresh meat” – young good-looking male celebrities, in the mainland Chinese

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THE CURIOUS CASE OF CONTENT

Content. A 7-letter word with hundreds of interpretations. With the advent of internet and social media, content has become the Holy Grail for every single marketer out there. Every marketing maverick has grasped its potential and the span of possibilities

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HOW TO IMPROVE YOUR BRAND CONSIDERATION

One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might give you an edge over your competitors, but the probability

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