Insights

MINDING YOUR BRAND LANGUAGE

When we hear the phrase “the people’s car”, we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars in the economic segment, it had been Volkswagen that initially

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THE 10 YEAR MARKETING CHALLENGE

So it’s the start of a New Year… People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in the West, a decrease in alcohol and sugar consumption, and

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MIND-MAPPING FOR BETTER EFFICIENCY

A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what is needed, reading what is required or learning the process

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THE DAWNING AGE OF ZETTABYTE

Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet, the world has seen innumerable transformations and transitions; but none

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CAPTURING MORE THROUGH CHATBOTS

This is the detailed version of “Ways A Chatbot Can Get You More Clients” from our September issue where it was presented that technology like Facebook Messenger is allowing websites to talk back to their visitors after they have left.

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FINANCIAL ANALYSIS IN A DATA-DRIVEN WORLD

Today, all eyes are on a business’s finance department as it is asked to cut costs, reassess risks, and cope with the deep uncertainty generated by ongoing economic conditions. New questions arise everyday: what new challenges these departments are facing;

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MONEY IN THE AIR

No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can consider this as the cycle of karma, that is what

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IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for “little fresh meat” – young good-looking male celebrities, in the mainland Chinese

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THE CURIOUS CASE OF CONTENT

Content. A 7-letter word with hundreds of interpretations. With the advent of internet and social media, content has become the Holy Grail for every single marketer out there. Every marketing maverick has grasped its potential and the span of possibilities

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HOW TO IMPROVE YOUR BRAND CONSIDERATION

One of the best implicit and over-time achievements of a marketer is when his brand is chosen over a thought through process. A catchy packaging or an attractive promo might give you an edge over your competitors, but the probability

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7 APPS TO MAKE PROFESSIONAL VIDEOS

They’re in all of our pockets now, aren’t they? Of course they are, our mobile devices. And the core functionality of those devices is to run a whole host of applications that serve nearly every imaginable purpose. Smartphones are designed

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BOOST YOUR DIGITAL BRAND WITH INSTAGRAM STORIES

Managing your brand’s social media strategy can feel intimidating, especially when trends, features, and audiences are constantly changing. As consumers expect more authentic, relevant, and engaging content, your brand needs to be ready to deliver. Take your brand to the

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BEING A PROFESSIONAL OUT THERE

Social conventions of all kind have many unwritten rules, some more important than the other and they are addressed as etiquettes. Etiquettes have been around for a very long time, as history has been written, they were passed down from

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THE RISE OF GREEN BEAUTY

Today a growing number of consumers across the world are rejecting chemical-filled skincare products and cosmetics for pricey, plant-based and seemingly fewer toxic alternatives. It is a thriving sector—one that some experts think could change the beauty industry for good.

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KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY

What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service. The subscription either has a time-based or a quantity-based validity.

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