Advice Squad

THE 3TS FOR WINNING CUSTOMERS

By Arshae Ahmed You probably won’t find anyone who doesn’t know or remember the practically earth shattering scandal that Facebook found itself in last year. This particular data scandal is one that will surely be talked about for years to

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INVESTING IN YOUR EMPLOYEE’S DEVELOPMENT

By Afraim Karim In an era where companies are hiring Gen Y and Gen Z, it is essential for these organizations to provide something more intrinsically valuable than money itself. As the world becomes more dynamic in terms of job

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E-LEARNING TO THE RESCUE

By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable option available to you. As the job market is becoming

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ASKING THE RIGHT QUESTIONS

By Khondker Faraz Shafiq “A prudent question is one half of wisdom” – through this quote, English philosopher, Francis Bacon likened the asking of a well thought out question to that of having already obtained half the wisdom of the

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MINDING YOUR BRAND LANGUAGE

When we hear the phrase “the people’s car”, we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars in the economic segment, it had been Volkswagen that initially

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MIND-MAPPING FOR BETTER EFFICIENCY

A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what is needed, reading what is required or learning the process

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CAPTURING MORE THROUGH CHATBOTS

This is the detailed version of “Ways A Chatbot Can Get You More Clients” from our September issue where it was presented that technology like Facebook Messenger is allowing websites to talk back to their visitors after they have left.

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FINANCIAL ANALYSIS IN A DATA-DRIVEN WORLD

Today, all eyes are on a business’s finance department as it is asked to cut costs, reassess risks, and cope with the deep uncertainty generated by ongoing economic conditions. New questions arise everyday: what new challenges these departments are facing;

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THE CURIOUS CASE OF CONTENT

Content. A 7-letter word with hundreds of interpretations. With the advent of internet and social media, content has become the Holy Grail for every single marketer out there. Every marketing maverick has grasped its potential and the span of possibilities

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7 APPS TO MAKE PROFESSIONAL VIDEOS

They’re in all of our pockets now, aren’t they? Of course they are, our mobile devices. And the core functionality of those devices is to run a whole host of applications that serve nearly every imaginable purpose. Smartphones are designed

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BOOST YOUR DIGITAL BRAND WITH INSTAGRAM STORIES

Managing your brand’s social media strategy can feel intimidating, especially when trends, features, and audiences are constantly changing. As consumers expect more authentic, relevant, and engaging content, your brand needs to be ready to deliver. Take your brand to the

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BEING A PROFESSIONAL OUT THERE

Social conventions of all kind have many unwritten rules, some more important than the other and they are addressed as etiquettes. Etiquettes have been around for a very long time, as history has been written, they were passed down from

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KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY

What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service. The subscription either has a time-based or a quantity-based validity.

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WAYS A CHATBOT CAN GET MORE CLIENTS

Sales – The biggest priority in the world of business, right? For the first time, technology, via Facebook Messenger, is allowing websites to talk back to their visitors after they have left. Not only are websites starting to talk back,

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WHAT YOU CAN DO FOR A BETTER FINANCIAL FUTURE

Written by Izbath Tarik What is capitalism? An angle of elucidating it would be – ‘an economic system in which wealth creates more wealth’. Hence, you need to have wealth to produce more wealth. This brings us to the concept of

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