Advice Squad

MINDING YOUR BRAND LANGUAGE

When we hear the phrase “the people’s car”, we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars in the economic segment, it had been Volkswagen that initially

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MIND-MAPPING FOR BETTER EFFICIENCY

A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what is needed, reading what is required or learning the process

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CAPTURING MORE THROUGH CHATBOTS

This is the detailed version of “Ways A Chatbot Can Get You More Clients” from our September issue where it was presented that technology like Facebook Messenger is allowing websites to talk back to their visitors after they have left.

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FINANCIAL ANALYSIS IN A DATA-DRIVEN WORLD

Today, all eyes are on a business’s finance department as it is asked to cut costs, reassess risks, and cope with the deep uncertainty generated by ongoing economic conditions. New questions arise everyday: what new challenges these departments are facing;

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THE CURIOUS CASE OF CONTENT

Content. A 7-letter word with hundreds of interpretations. With the advent of internet and social media, content has become the Holy Grail for every single marketer out there. Every marketing maverick has grasped its potential and the span of possibilities

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7 APPS TO MAKE PROFESSIONAL VIDEOS

They’re in all of our pockets now, aren’t they? Of course they are, our mobile devices. And the core functionality of those devices is to run a whole host of applications that serve nearly every imaginable purpose. Smartphones are designed

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BOOST YOUR DIGITAL BRAND WITH INSTAGRAM STORIES

Managing your brand’s social media strategy can feel intimidating, especially when trends, features, and audiences are constantly changing. As consumers expect more authentic, relevant, and engaging content, your brand needs to be ready to deliver. Take your brand to the

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BEING A PROFESSIONAL OUT THERE

Social conventions of all kind have many unwritten rules, some more important than the other and they are addressed as etiquettes. Etiquettes have been around for a very long time, as history has been written, they were passed down from

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KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY

What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service. The subscription either has a time-based or a quantity-based validity.

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WAYS A CHATBOT CAN GET MORE CLIENTS

Sales – The biggest priority in the world of business, right? For the first time, technology, via Facebook Messenger, is allowing websites to talk back to their visitors after they have left. Not only are websites starting to talk back,

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WHAT YOU CAN DO FOR A BETTER FINANCIAL FUTURE

Written by Izbath Tarik What is capitalism? An angle of elucidating it would be – ‘an economic system in which wealth creates more wealth’. Hence, you need to have wealth to produce more wealth. This brings us to the concept of

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WHAT DRIVES PROFITABILITY AT YOUR COMPANY

Written by Farhan Fuad Orzin Entrepreneurial journey is said to be exhilarating but make no mistake, the journey is not so smooth if you can’t take the right decision at the right moment. Often filled with miscues and self-reproaches, some

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LOOKING AT THE BIGGER PICTURE

Written By Faisal Mahmud, Marketing Manager, Bangladesh Edible Oil Limited The first time I was exposed to the idea of Marketing Calendar was on my 5th year of service! After that, I have gone through Marketing Calendar/Marketing Plan/A&P budget of

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15 TIPS TO LOAD YOUR WEBSITE FASTER

Written By Rakib Hasan, Business Developer, Webable Digital MODIFICATION OF YOUR WEB HOST If you’re using a crappy web host, If you’re using a web host that is not properly configured to deal with your website, and also if you’ve

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HOW THE RIGHT VOICE CAN BOOST YOUR BRAND

Written By Mohammed Wasekur Rahman Over the years it has been observed that the art of voice production and delivery played a huge role in the fields of marketing, advertising and branding. However, the significance of this particular quality is

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