Innovation

A BRIGHT BUSINESS PANORAMA AHEAD

By Qazi Mustabeen Noor When chemists in England first discovered polyethylene by accident, little did they know that they would discover something harmful for the planet. Even in the late 1970’s when single use plastic bags and packaging materials became

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Who will be the Frontrunner in Bringing 5G Devices to the Market?

5G connects everything we know, and serves as the foundation of an intelligent world. Huawei has the system-wide capability from chipset, network, and devices to cloud services for allowing users to experience 5G networks with the fastest speed and best

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13 TECHNICAL SEO FACTORS

Exactly what makes a website optimized for search engine rankings? Here are the 13 factors that will play a great role in Search Engine Optimization (SEO). If you require further support with regard to your SEO strategy then contacting an

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CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a powerful revenue tool for brands, who can now speak to

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MOVING THE DIGITAL MARKETING GAME AHEAD

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the digital marketing space. The discussion included both clients and digital

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PLANTING SEEDS OF LOYALTY IN E-COMMERCE

By Izbath Tarik Even after decades spent in the era of internet, millions of businesses being done on the internet, it is still a grey area for lawmakers. Internet is where we spend the highest amount of our day, but

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BBF Digitalk on Smart Data Usage for Marketing Campaigns

Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with Eskimi, the session is a part of BBF Digitalk series

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EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second largest manufacturer of garments in the world is an accolade

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Innovative AD Formats for Better Engagement on Mobile

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand

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Expansion Whisper of Digital Media

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most densely populated country in the world. 70% of total 16

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Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you’re the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe in virtual world that it’d better be your bread and

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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G&R Serves 1 Billion Ads per Month

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion kids made a human tower, they would stand up past

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Digital Marketing and Talent Management

Written by Tajdin Hassan, Head of Marketing, The Daily Star With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing much crucial role when it comes to introducing and engaging consumers with a company’s

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