Sustainability

The Key to Success

A Brand Knowledge Pill a day, keeps the unhealthy symptoms away. The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses.   Day 15 Pill 1 (Morning) What does your password say about you? The most

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The Quest for the Fountain of Youth

Renowned brand marketer Shahriar Amin looks at why brands are trying to become youthful He is the king of the shallow male ego, the ultimate in male fantasy with fast cars, fast gizmos and fast women. But when you add a

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Sports & Leadership

A Brand Knowledge Pill a day, keeps the unhealthy symptoms away.  The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 13 Pill 1 (Morning) Why Jose Mourinho never wanted to be the “People’s Champion”

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Restless Pursuit of the Credulous Mind in a World of Grey

A Brand Knowledge Pill a day, keeps the unhealthy symptoms away.  The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 12 Pill 1 (Morning) What our TV Viewing says about us The idiot box

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TRENDS & TANGENTS

  A Brand Knowledge Pill a day, keeps the unhealthy symptoms away.  The following are brand tips specifically designed keeping in mind Bangladeshi brands and businesses. Day 11Pill 1 (Morning) The Asian Leader There is an ongoing debate about why

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The New Age of Branding

Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to “Nose” The hottest development in marketing over the last few years has been neuro-marketing as well as sensory branding, where a brand appeals to all five senses

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