In the News

50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to

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DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You pick the dress that you like and try it on in front of the mirror. But you get surprised when you see other images

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BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED

Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today, as a brand, the job doesn’t end when a product

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UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to

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STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS

“Marketing is where the magic begins” – this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance provides an unsatisfying experience for customers, the brand is going

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PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now

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SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES

In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding the service and stores. But today Shwapno has straggled its

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DBL CERAMICS – A NEW DEFINITION OF VERSATILITY

Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation or remodeling, has led to the boom of local tiles

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MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided

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CALL FOR NOMINATION – 6TH INSPIRING WOMEN AWARD – DEADLINE EXTENDED

Women In Leadership (WIL) will be organizing the 6th Inspiring Women Award (IWA) in light of International Women’s Day 2020 on March 21, 2020.  Inspiring Women Award aims at recognizing the aspiring and leading women in the corporate sector of Bangladesh, under different categories, and

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FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and

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MONDELEZ BANGLADESH APPOINTS INTERNATIONAL DISTRIBUTION COMPANY AS THEIR DISTRIBUTOR FOR BANGLADESH

At an event on 15th February 2020 at Hotel Le Meridien, Dhaka, Mondelez Bangladesh announced the appointment of International Distribution Company (IDC) Bangladesh (Pvt.) Limited as their distributor for Bangladesh. Mondelez Bangladesh has a product portfolio of Tang, Cadbury Chocolates

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TECHNOLOGY AND BEYOND

Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has been transforming into better versions of itself; all thanks to

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BANGLALINK SDG HACKATHON “CODE FOR A CAUSE” 2.0 CALLS FOR APPLICATIONS

Banglalink, a digital communications service providers in Bangladesh, has officially kicked off the registration process for the second edition of Banglalink SDG Hackathon “Code for a Cause,” a 24-hour hackathon aimed at encouraging young problem solvers to come up with

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11TH BEST BRAND HONORS THE MOST LOVED BRANDS OF BANGLADESH

To honor the most loved brands of Bangladesh, the 11th edition of Best Brand Award Bangladesh has taken place today. Bangladesh Brand Forum (BBF) in Partnership with Nielsen Bangladesh and in association with The Daily Star has put together the

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