Industry News

DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You pick the dress that you like and try it on in front of the mirror. But you get surprised when you see other images

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BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED

Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today, as a brand, the job doesn’t end when a product

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UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to

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PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now

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SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES

In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding the service and stores. But today Shwapno has straggled its

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DBL CERAMICS – A NEW DEFINITION OF VERSATILITY

Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation or remodeling, has led to the boom of local tiles

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MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided

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FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and

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TECHNOLOGY AND BEYOND

Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has been transforming into better versions of itself; all thanks to

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PAPERFLY COMES WITH ‘SMART CHECK’ AFTER ‘SMART RETURN’

Once again Paperfly is taking the lead to solve a critical problem for the E-commerce sector

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INSTAGRAM’S LONG-FORM VIDEO APP IGTV LAUNCHED

A head-on competition for YouTube, long-form video app IGTV is here. Last Wednesday, IGTV was officially

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NEW MODELS OF WORKING AND PARTNERSHIP IN DEVELOPMENT

THE EXAMPLE OF FRIENDSHIP Bangladesh is one of the most fertile countries in the world, but

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1st Impact Investment Summit Bangladesh

By Taposh Ghosh Investing in the 21st century is changing rapidly. The modern investor is agile,

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BizAcumen’16 Launched in University of Chittagong

BizAcumen’16 , an inter university business case solving competition has been launched today in University of

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Rangs Limited Launched the All New MITSUBISHI PAJERO SPORT SUV

Rangs Limited- The sole distributor of Mitsubishi Motors revealed its most advanced SUV “Pajero Sport” in

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