Knowledge Centre

The Era of Advertising Is Over – It’s Now All about How Well You Communicate

In conversation with Vikas Mehta With a handful experience in advertising industry spanning over 29 years, Vikas Mehta has worked with numerous numbers of global and local brands, in India, Egypt, Indonesia, Dubai, Oman and Bahrain. He has worked with

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The Gala Round: Robi Bangladesh YouthFest 2017 Powered by Sailor

“Robi Bangladesh YouthFest 2017 Powered by Sailor” is an initiative of Bangladesh Brand Forum with the motto of ‘Transforming 8 Divisions through Knowledge and Innovation’. Name of the initiative itself portrays it as a festival – a festival for the

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Creative Digital Takes of Fergus O’Hare

Fergus O’Hare, Director of Facebook Creative Shop for APAC, is also known as the Rockstar of Facebook because of his epic presentations. After working for 17 years as a Writer and Creative Director in Global Advertising Agencies in Paris and

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Expert Series: Fredrik Härén

Fredrik Härén is an author and speaker on Business Creativity. He has delivered over 2000 presentations, lectures and workshops in over 60 countries on 6 continents and has inspired hundreds of thousands of business people to become more creative and

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Up Close with Mr. Suresh Ramaswami

Suresh Ramaswamy is the digital lead for South East Asia at Grey. He leads creative digital solutions for multi-national brands across the Asia-Pacific region. Prior to Grey he was the regional director of social and mobile at Leo Burnett where

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Alia Khan on Leadership and Islamic Fashion

Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion events or consulting for retailers and designers who are aiming

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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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On Branding and Private Universities

The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values of and for the youth of a country. To that

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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Communication – The Modern Business ‘Foremost’ Necessity

By Taposh Ghosh Any knowledgeable business personnel reading this article, might promptly disagree with the title by arguing that communication in general has been one the most integral components of any business, for as long as trade has existed. But

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Destination Bangladesh

By Masuk Ur Rahman Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh do have

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The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years

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Queen’s Young Leader Osama Bin Noor Shares His Story at Bangladesh YouthFest 2016

Osama Bin Noor was one of the Lecture Series Speakers at Bangladesh YouthFest Gala Round. Bangladesh YouthFest completed its first season in early May of this year with a two-day festival at North South University. Starting its journey in February 2016,

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Innovation is the Foundation of Branding

Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing etc. Most recently, he has published a book entitled The New Emerging

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IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers.

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