Market Watch

SMART SPEAKER ADVERTISING

By Abdullah Al Nahian Ever since smartphones have been introduced, they have taken the world by storm and have become the go-to device for anyone willing to do something on the internet. The reason for this boom in smartphone usage

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AUGMENTED REALITY AND E-COMMERCE

By Nafisa Nawal Khan WHAT AUGMENTED REALITY ACTUALLY IS In the past, in movies that used to portray the future, a common portrayal would be people being able to interact with virtual characters or objects in real life. This might

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THE DAWNING AGE OF ZETTABYTE

Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet, the world has seen innumerable transformations and transitions; but none

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EMAIL MARKETING STILL WORKS

BY IZBATH TARIK Remember the time when Email marketing was a junkyard for advertising? Synonymous with spamming, email marketing has been out of grace for a while. Today, with the bombardment and invasion of social media news feeds in our

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The First Council Meeting of Superbrands Bangladesh 2018 Held

To mark the topmost brands of the country, the first council meeting of Superbrands Bangladesh was held recently at Hemanta Hall of Six Seasons Hotel. Superbrands, the UK based independent authority on branding, promotes the discipline of branding and pays

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4th Agrow Award Honours Exemplary Farmers & Organizations in Agriculture Sector of Bangladesh

Through the fourth Agrow Award, Standard Chartered Bank, Bangladesh honored individuals and institutions who served as outstanding examples in the agriculture sector of Bangladesh in recent time. An award giving ceremony was organized at The Westin Hotel, Dhaka on 26th

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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Facebook Audience 101: How to find fans that matter, and things that matter to them

  “Why not target everyone?” A lead from merchant banking asked me once. Of course, they have enough cash to target almost everyone on facebook. “Not everyone matters” was my response. Looking at how he shrugged, we realized that our

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Key Digital Media Trends for Bangladesh in 2017

In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital platform is giving them more empowerment to spend time in

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What’s Trending in Digital Media?

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The Changing Trend of Bangladeshi Elite Weddings

The upper echelon of Bangladeshi society now doesn’t just want their weddings to be confined within a community center. This trend is very much evident if someone looks at the increasing rate of renting five star hotel & resorts. The

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Press Ad Trends During Eid-ul-Fitr 2016

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Bangladeshi Online Traffic Trends

by Md. Saidur Rahman Sagor The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way of new users coming online every day. Today, we find

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The Growth of Internet Consumption in Bangladesh

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Press Trend (Q1) (January-March 2016)

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