Marketing

REDEFINING THE BUSINESS MODEL

When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this is no routine economic downturn. Central modifications in consumer behavior,

0 Shares
Read More

FINANCIAL SERVICES TRENDS 2020

The financial services industry has seen drastic technology-led changes over the past few years with the booming technology-driven innovations. The year 2020 marks the end of a crucial decade for the financial services industry, a decade in which we witnessed

0 Shares
Read More

FOOD TRENDS FOR A BETTER PLANET

The future-oriented trends are designed to help companies plan for, engage in, and capitalize on the transformation of consumer behavior and attitudes over the next decade. The rapid pace of change as we enter a new decade has inspired us

0 Shares
Read More

SELF-DISCIPLINE OVER HABIT  

Work from home is something that was probably just a concept a few years ago. The appeal of desk jobs has certainly gone down, as the opportunities of working remotely have increased. And now is the time people will adapt

0 Shares
Read More

BRANDS FOR CHANGE

This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’ calling upon each gender to advocate and uphold the rights

0 Shares
Read More

SPACE: GROWING POSSIBILITIES

The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration was fueled by the Cold War with the national space

0 Shares
Read More

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using

0 Shares
Read More

50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to

0 Shares
Read More

RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her

0 Shares
Read More

IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did

0 Shares
Read More

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since

0 Shares
Read More

BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED

Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today, as a brand, the job doesn’t end when a product

0 Shares
Read More

UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to

0 Shares
Read More

STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS

“Marketing is where the magic begins” – this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance provides an unsatisfying experience for customers, the brand is going

0 Shares
Read More

THE IMPACTS OF AI

Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is also the Chairman of the Brain Sciences Foundation, a nonprofit

0 Shares
Read More