Marketing

FOR CONTENT MARKETERS

By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to attain profitable consumer behavior and to give the audience the necessary

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THE 10 YEAR MARKETING CHALLENGE

So it’s the start of a New Year… People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in the West, a decrease in alcohol and sugar consumption, and

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CREATING CONTRADICTION OR CONCURRENCE?

The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So, they are now demanding something which can ensure that their

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SMARTPHONES: WHAT DOES THE FUTURE HOLD

Cellular phones were once bigger than a child’s head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range of phones that would change how we perceived cellular phones;

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THE MARKETER HAPPINESS REPORT ANSWERS

Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups only include the necessary means of achieving perfection in marketing

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AMF Predicts Top 9 Asian Marketing Trends

Asia Marketing Federation (AMF) is a collaboration platform for all the marketing associations in Asia. Originally founded in 1991 as Asia Pacific Marketing Federation (APMF), it evolved into AMF in 2007. AMF’s critical mission to effectively promote the interests of marketing

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NATION BRANDS 2018

Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that attracts investments, skilled migrants and tourists. The Brand Finance Nation

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A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it

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COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the second batch of the course on ‘Digital Marketing’. Via this course, students will gain an in-depth consideration of implementing core marketing and digital marketing capabilities into

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ONE-DAY CERTIFICATION COURSE ON DIGITAL MARKETING

Bangladesh Brand Forum, in association with Academy for Professional Qualification, and e-Career, introduces an online one-day certification course on Digital Marketing on Saturday, 24th February 2018. The course will focus on enabling students to build essential skills in order to identify, integrate and monitor effective tactics

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LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not

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NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands

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COURSE ON DIGITAL MARKETING & COMMUNICATION

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the course on ‘Digital Marketing & Communication Qualification’. Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can

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TRAINING SERIES ON DATA-DRIVEN STRATEGY & DIGITAL MARKETING ANALYTICS

The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for Bangladesh as the country heads towards realizing its potential. However, advancements in technology have redefined what

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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding

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