Marketing

BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL

WilsonHCG has published this year’s “Fortune 500 Employment Branding Report” which comes up with the theme – “Strategic collaboration in the era of hyper-personalized candidate experience.” Focusing on candidate-centric brand strategy, the report opts for a holistic approach to make

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BEST APPAREL BRANDS 2019

The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of stepping up their brand marketing game accordingly. Brand Finance reports

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RIDE SHARING ON SOCIAL LANDSCAPE

A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living nexus of the entire country and more so, has given

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EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex

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HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING

By Nafisa Nawal Khan It cannot be denied that today’s audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of the best ways to capture attention, culture engagement, entertain and

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FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019

Facebook IQ released a report this year called “The 2019 Topics & Trends Report from Facebook IQ” which identifies the developing and hot topics of 2018. The report has been prepared with the help from industry expert firms, The Innovation

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BPL 2019 | GREY DATA SCIENCE ANALYZES THE ONLINE FIELD

In Bangladesh, cricket is not just considered a mere sport – it is a raw emotion and a rush of adrenaline simultaneously. Emotions that are celebrated from the streets to the field by people from all walks of life. It

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A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes,

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SMALL BUSINESS AND INTEGRATION OF MARKETING MIX

As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix that revolves around the 4 Ps – product, price, promotion

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FOR CONTENT MARKETERS

By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to attain profitable consumer behavior and to give the audience the

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THE 10 YEAR MARKETING CHALLENGE

So it’s the start of a New Year… People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in the West, a decrease in alcohol and sugar consumption, and

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CREATING CONTRADICTION OR CONCURRENCE?

The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So, they are now demanding something which can ensure that their

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SMARTPHONES: WHAT DOES THE FUTURE HOLD

Cellular phones were once bigger than a child’s head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range of phones that would change how we perceived cellular phones;

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THE MARKETER HAPPINESS REPORT ANSWERS

Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups only include the necessary means of achieving perfection in marketing

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AMF Predicts Top 9 Asian Marketing Trends

Asia Marketing Federation (AMF) is a collaboration platform for all the marketing associations in Asia. Originally founded in 1991 as Asia Pacific Marketing Federation (APMF), it evolved into AMF in 2007. AMF’s critical mission to effectively promote the interests of

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