Marketing

RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail

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FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and

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CHEF’S TABLE: DESIGNING A MULTI-CUISINE EXPERIENCE

Chef’s Table, one of the most successful names in the F&B scenario of Bangladesh, which also is the first one of its kind. Dwellers of Dhaka city started to relish on multi-cuisine food locations and make a memoir of experiences

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BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail

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THE HUMAN ELEMENT IN AUTOMATION

The fourth industrial revolution brought in concepts such as automation and artificial intelligence (AI) that have the potential to revolutionize the way businesses operate. Organizations around the world are already reaping the benefits of these changes. But this also comes

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CAN WE TEACH INNOVATION?

Innovation is the thought process that allows us to come up with fresh solutions to regular problems. If we think about our day to day life, we do not innovate things quite often compared to the times we replicate existing

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BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL

WilsonHCG has published this year’s “Fortune 500 Employment Branding Report” which comes up with the theme – “Strategic collaboration in the era of hyper-personalized candidate experience.” Focusing on candidate-centric brand strategy, the report opts for a holistic approach to make

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BEST APPAREL BRANDS 2019

The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of stepping up their brand marketing game accordingly. Brand Finance reports

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RIDE SHARING ON SOCIAL LANDSCAPE

A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living nexus of the entire country and more so, has given

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EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex

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HOW TWITTER VIDEO TRENDS ARE SHAPING DIGITAL MARKETING

By Nafisa Nawal Khan It cannot be denied that today’s audiences are visual. With the increase in use of screens, people now eagerly consume videos. Video has become one of the best ways to capture attention, culture engagement, entertain and

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FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019

Facebook IQ released a report this year called “The 2019 Topics & Trends Report from Facebook IQ” which identifies the developing and hot topics of 2018. The report has been prepared with the help from industry expert firms, The Innovation

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BPL 2019 | GREY DATA SCIENCE ANALYZES THE ONLINE FIELD

In Bangladesh, cricket is not just considered a mere sport – it is a raw emotion and a rush of adrenaline simultaneously. Emotions that are celebrated from the streets to the field by people from all walks of life. It

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A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes,

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SMALL BUSINESS AND INTEGRATION OF MARKETING MIX

As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix that revolves around the 4 Ps – product, price, promotion

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