Marketing

LEADING THE NATION FOR CENTURIES

A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them in wholesale to businessmen in Calcutta. This man may not

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NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS

BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world’s leather demands. The sector is presumably the second largest contributor to exports for the country, after RMG. With multiple U.S. and European brands

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COURSE ON DIGITAL MARKETING & COMMUNICATION

Bangladesh Brand Forum, in association with Academy for Professional Qualifications and e-Career, introduces in Bangladesh the course on ‘Digital Marketing & Communication Qualification’. Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can

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TRAINING SERIES ON DATA-DRIVEN STRATEGY & DIGITAL MARKETING ANALYTICS

The global economy is betting on a digitized future as age-old industries become vulnerable to technological disruption. Vision 2021 becomes a collective reckoning for Bangladesh as the country heads towards realizing its potential. However, advancements in technology have redefined what

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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding

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Professional Certification in Digital Marketing

Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on ‘Professional Certification in Digital Marketing’ in Bangladesh. This module will develop the knowledge and understanding

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Digital – an Adjective Converted into a Noun

Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West Asia. Mr. Mukherjee joined the company back in 1998 and donned a series of marketing and general management roles. Prior

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5 Online Marketing Strategies That Drive Offline Sales

Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in

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Aarong Receives AMEA for Marketing 3.0

By Iftekharul Dastagir Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd September, 2016 in Seoul,

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Communication – The Modern Business ‘Foremost’ Necessity

By Taposh Ghosh Any knowledgeable business personnel reading this article, might promptly disagree with the title by arguing that communication in general has been one the most integral components of any business, for as long as trade has existed. But

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Destination Bangladesh

Think of a country where in every aspect people keep complaining about development, infrastructure and services issues but whenever someone visits and goes back they say a different story other than negative issues. Well Bangladesh does have short comings not

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The Innovative Sehri Marketplace

By Kazi Aaquib Shams Sehri, Suhoor, Suhur, “pre-dawn meal”, or early breakfast – whichever name you prefer to call it by, it is clear that the concept has vastly evolved over the past couple of years in Dhaka. Three years

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IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers.

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Pharmaceutical Industry Remains a Key Thrust Sector

By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country’s economy. The sector utilizes highly skilled manpower along with advanced machinery for manufacturing high quality generic medicines and

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The Bangladesh Growth Story

By LightCastle Partners  Bangladesh’s growth story is one that few saw coming. In the face of persistent challenges, the country’s stable economic growth has provided the bedrock for a prosperous future. With a forecasted growth rate that’s only second to

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