A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers

The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…

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Second edition of the AMF Journal

Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…

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DOES YOUR CUSTOMER FUNNEL STILL LOOK THE SAME? CUSTOMER JOURNEY IN THE PANDEMIC

Today's marketing focuses on establishing trust between businesses and their customers, but following the pandemic, this aspect of the industry may become strained. As a result, now could be a critical time for advertisers to adjust their funnels and rethink who their true target audience is. Marketing analytics has evolved into a money-making method for companies to better understand consumer behavior, but in the aftermath of a transformative pandemic, it's worth taking a closer look at how the art of converting customers has radically changed within respective industries.

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