Opinion

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using

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50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to

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A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry

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DESIGNING AN IMMERSIVE RETAIL EXPERIENCE

Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You pick the dress that you like and try it on in front of the mirror. But you get surprised when you see other images

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RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her

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IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did

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EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since

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UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to

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PERSONALIZATION: DRIVING MARKETING SUCCESS

What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power of data and revolutionary machine learning tools, brands are now

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THE IMPACTS OF AI

Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is also the Chairman of the Brain Sciences Foundation, a nonprofit

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IS BOOST STILL THE SECRET OF OUR ENERGY?

Isn’t it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your friends’ or colleagues’ news-feed contain about the same type of

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WHAT IS AN IDEAL FRANCHISE MODEL?

Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up a business is more than just to have something to

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RETAILING INTO THE NEW DECADE

Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is also bringing with it some major implications for the retail

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BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL

In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th iteration and is the solely dedicated summit of the retail

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TECHNOLOGY AND BEYOND

Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has been transforming into better versions of itself; all thanks to

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