Analysis

RIDE SHARING ON SOCIAL LANDSCAPE

A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living nexus of the entire country and more so, has given

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SHIFTS IN THE EQUILIBRIUM

By Farhat Zishan “Any serious shift towards more sustainable society has to include gender equality.” – Helen Clark, 37th Prime Minister of New Zealand. Contributions of women in the history of mankind have been profound and magnanimous, yet there are

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CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a

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WHY ACQUIRE WHEN YOU CAN RETAIN?

If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value – both extrinsic and intrinsic – for the customer, is

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USA VS CHINA: DECODING THE WORLD’S BIGGEST TRADE WAR

It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations. Hence, the war these days is all about conquering markets.

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A DAY WITH BANGLADESH ON YOUTUBE

By Arafath Hossain This article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I analyzed tweets that contained ‘Bangladesh’ to understand the topics

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YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS

Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today’s youth is information smart – they know what they want; if they don’t, they know where to look

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A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it

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ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?

By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is already having a significant impact on ecosystems, economies and communities.

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Key Digital Media Trends for Bangladesh in 2017

In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital platform is giving them more empowerment to spend time in

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Learning From Leonardo DiCaprio

After decades of waiting and being six time nominated for Oscar – Leonardo DiCaprio finally won the Academy Award in 2016. Though Academy Award announces the best actor/actress every year – what makes DiCaprio’s case most remarkable was a surge

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Trendy Digital Marketing: How Effective Till Date

Many business managers automatically know what I am writing here after analyzing loads of articles and data; they are smart. This article is not for them. This article is dedicated to those who want to give a second thought on

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Delivering The Power of Parity: Towards A More Gender-Equal Society

PREFACE McKinsey Global Institute (MGI) in their 2015 report ‘The power of parity: How advancing women’s equality can add $12 trillion to global growth’, undertook a thorough attempt in order to estimate the magnitude of economic potential that can be

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A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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