Perspectives

HOW READY ARE WE TO ADOPT NEW MARKETING TRENDS?

The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new Asian tiger has diversified, so has the buying behavior of

Read More

WHY ACQUIRE WHEN YOU CAN RETAIN?

If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value – both extrinsic and intrinsic – for the customer, is

Read More

EDUCATION AND DESIGN THINKING

BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for? The simplest answer one gets is to go out and

Read More

USA VS CHINA: DECODING THE WORLD’S BIGGEST TRADE WAR

It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations. Hence, the war these days is all about conquering markets.

Read More

BUZZWORD OR LEGACY

From the early days of mankind, we have witnessed the inception of things that have single-handedly changed the way we live, the way we commence business or even the way we interact. Mankind’s pursuit of travelling has changed when the

Read More

KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY

What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service. The subscription either has a time-based or a quantity-based validity.

Read More

A DAY WITH BANGLADESH ON YOUTUBE

By Arafath Hossain This article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I analyzed tweets that contained ‘Bangladesh’ to understand the topics

Read More

THE PURPOSE OF PURPOSE

WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share of wallet globally. The Millennials are also being referred to

Read More

YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS

Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today’s youth is information smart – they know what they want; if they don’t, they know where to look

Read More

WHY WINNING A CANNES LION MATTERS

BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination – the French Riviera. For decades, Cannes has been the place for advertising and marketers alike,

Read More

IS IT TIME TO KILL THE CONSUMER?

Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as

Read More

WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS

Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global businesses. The 20th-century concept of a brand was to just

Read More

DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?

Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one way communication towards consumers, in fact the days of two

Read More

WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED

Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers to create versatile content. With this increase in consumption and

Read More

WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON

A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters taking the stage – fine tuning their instruments before bursting

Read More