Perspectives

COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?

BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as a nightmare for the F-commerce: personal content is now going

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“MARKETING” – IT’S NOT A LIAR’S JOB!

“We drink the can, not the beverage,” says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer’s mentality circulates around a product. After all, labels are the first

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ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?

By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is already having a significant impact on ecosystems, economies and communities.

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Rise of the World’s Most Powerful Editor

Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital space. On average, internet users worldwide spend 2 hours in

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Doing It Digital in Bangladesh

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted to invest on Digital marketing to tap the vibrant &

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MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still the answer in most cases would be… A LOT. And how much of

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Key Digital Media Trends for Bangladesh in 2017

In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital platform is giving them more empowerment to spend time in

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Learning From Leonardo DiCaprio

After decades of waiting and being six time nominated for Oscar – Leonardo DiCaprio finally won the Academy Award in 2016. Though Academy Award announces the best actor/actress every year – what makes DiCaprio’s case most remarkable was a surge

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Trendy Digital Marketing: How Effective Till Date

Many business managers automatically know what I am writing here after analyzing loads of articles and data; they are smart. This article is not for them. This article is dedicated to those who want to give a second thought on

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Delivering The Power of Parity: Towards A More Gender-Equal Society

PREFACE McKinsey Global Institute (MGI) in their 2015 report ‘The power of parity: How advancing women’s equality can add $12 trillion to global growth’, undertook a thorough attempt in order to estimate the magnitude of economic potential that can be

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What Women Want – An Advertiser’s Perspective

By Jayant Savant Advertising is a major tool used by brands to deliver their message across to the audience. Television has played a huge role in this effort. Over the years, we have seen changing trends in the way TV

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A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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Marketing Opportunities in Digital Media

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken to reach out consumers in digital media can be termed

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Bangladeshi Online Traffic Trends

by Md. Saidur Rahman Sagor The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way of new users coming online every day. Today, we find

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