Perspectives

KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY

What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service. The subscription either has a time-based or a quantity-based validity.

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A DAY WITH BANGLADESH ON YOUTUBE

By Arafath Hossain This article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I analyzed tweets that contained ‘Bangladesh’ to understand the topics

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THE PURPOSE OF PURPOSE

WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share of wallet globally. The Millennials are also being referred to

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YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS

Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today’s youth is information smart – they know what they want; if they don’t, they know where to look

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WHY WINNING A CANNES LION MATTERS

BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination – the French Riviera. For decades, Cannes has been the place for advertising and marketers alike,

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IS IT TIME TO KILL THE CONSUMER?

Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a small colony of obese humans confined to their loungers as

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WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS

Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global businesses. The 20th-century concept of a brand was to just

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DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?

Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one way communication towards consumers, in fact the days of two

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WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED

Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers to create versatile content. With this increase in consumption and

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WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON

A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters taking the stage – fine tuning their instruments before bursting

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INNOVATION IN ADVERTISING

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day.  It has simultaneously increased our efficiency and decreased our patience. In a time when

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THE TERM THAT SHOOK THE OSCARS

The Academy Awards are always magical. The congregation of Hollywood’s most influential producers, creative directors and of course, the fleet of renowned actors and actresses. It’s a night when the art of movies is celebrated, and only the Oscars are

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A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it

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COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?

BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as a nightmare for the F-commerce: personal content is now going

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“MARKETING” – IT’S NOT A LIAR’S JOB!

“We drink the can, not the beverage,” says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer’s mentality circulates around a product. After all, labels are the first

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