Analysis

Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade,

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Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of

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Powering Bangladesh’s Future

By LightCastle Partners  If RMG is at the heart of the Bangladesh success story, then the power infrastructure is its lifeblood. Greater power generation as well as access to electricity is key to fueling the growth of not only key

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Shifting Sands of the Apparel Industry

By LightCastle Partners  Bangladesh currently sits as the second largest player in the apparel industry behind China. As China moves up towards more value-added products, it leaves behind more opportunities for countries like Bangladesh to strengthen their foothold in low-value

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The Bangladesh Growth Story

By LightCastle Partners  Bangladesh’s growth story is one that few saw coming. In the face of persistent challenges, the country’s stable economic growth has provided the bedrock for a prosperous future. With a forecasted growth rate that’s only second to

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Power of Design: Making Intent into Reality

By Bharat Pratap Singh, Creative Director, Beximco Textiles Ltd. Design management is widely acknowledged as very important in optimizing the contribution of function of design in organizations, especially where survival in fast & turbulent industries such as fashion retail depends upon design

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Bangladesh – The Next Global ICT Destination

By Shameem Ahsan, President, BASIS & CEO, Akhoni.com “Recognized as one of the Next Eleven (N-11) – a list of eleven countries having strong potential for becoming the world’s largest economies along with BRICs (Brazil, Russia, India and China), with highly

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Apparel industry in Bangladesh: What does the future hold for us?

According to the International Trade Statistics 2015 released by the World Trade Organization (WTO) last month, Bangladesh is still the third largest clothing manufacturer (5.10%), with a growth rate of 4.60%. China and the EU are still the biggest manufacturers,

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Death of the Creative Genius 

by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry have in delivering success. Then again, some argue, an individual’s

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“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it’s necessary to identify some of the keys to successful brand management in difficult times,

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The Flaw of Averages & Behavioral Finance

A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial hubs of the world, the fiasco of subprime mortgage loans,

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To Advertise or Not to Advertise on Radio in 2015

Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence, was announced on radio. Crores tuned into Bangladesh Betar back

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Brand New Year! Predicting Changes in Consumer Behaviors

It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it to fore-tell the future and make their predictions. I don’t

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Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Sir Alexander Chapman “Alex” Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English league titles, two European Cups, five FA cups, four League

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Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands” at the ULAB Auditorium.   Chris Riley, one of the world’s leading strategic thinkers on brand and communications, was

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