Analysis

Brand New Year! Predicting Changes in Consumer Behaviors

It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it to fore-tell the future and make their predictions. I don’t

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Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Sir Alexander Chapman “Alex” Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English league titles, two European Cups, five FA cups, four League

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Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands” at the ULAB Auditorium.   Chris Riley, one of the world’s leading strategic thinkers on brand and communications, was

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