Perspectives

What Women Want – An Advertiser’s Perspective

By Jayant Savant Advertising is a major tool used by brands to deliver their message across to the audience. Television has played a huge role in this effort. Over the years, we have seen changing trends in the way TV

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A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue

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Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership

By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned to UK and Belgium for new machinery and skilled workers;

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Marketing Opportunities in Digital Media

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken to reach out consumers in digital media can be termed

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Bangladeshi Online Traffic Trends

by Md. Saidur Rahman Sagor The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way of new users coming online every day. Today, we find

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Arguments For and Against Downsizing

By Mohammad Zarif Gilman Competition of the firms is immense in today’s corporate world. Every new startup, no matter how uniquely they are portrayed has contemporaries in the market and get entrapped in the competition directly or indirectly. Also, the

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Economic Boom – The Eid Way

by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes in consumer behaviors and spending patterns take an unprecedented hike

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IT and ITES Growth Key to Achieving Digital Bangladesh

With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES sector now has over 800 firms, along with 10,000 freelancers.

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Pharmaceutical Industry Remains a Key Thrust Sector

By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country’s economy. The sector utilizes highly skilled manpower along with advanced machinery for manufacturing high quality generic medicines and

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Shining a Light on the Growing Freelancer Industry in Bangladesh

Freelancing in Bangladesh has evolved considerably over the last couple of years, particularly in the international tech space. Emerging as a lucrative alternative to traditional jobs, today freelancing is widespread and Bangladeshi freelancers make up about 12% of all freelancers

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Telcos on Digital

by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In an industry like telecommunication, cut throat competition is present among

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Is Footwear Bangladesh’s Next Export Tiger?

Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear exports have grown almost 10 times over the last decade,

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Millennials – The Group Market Leaders Need to Focus On

by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand factor, the segment aged between 15 to 35 years of

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What if we had a 6-hour work day?

Have you ever thought about the work hour trend we have in Bangladesh? Is it really fair and efficient? Is there any way we could do more or at least an equal amount of work in a lesser amount of

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Wowbox – Expanding Possibilities & the One Stop Solution

By Karishma Mahfuz For a lot of people, the stock text messaging apps or social media sites that are available in their smart phones might be all what they need to communicate and explore. But for millions, and perhaps billions,

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