Perspectives

Death of the Creative Genius 

by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry have in delivering success. Then again, some argue, an individual’s

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“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times

by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it’s necessary to identify some of the keys to successful brand management in difficult times,

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The Art of Entertainment On-Demand

Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was unthinkable even a decade ago. But nowadays it is unthinkable

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The Flaw of Averages & Behavioral Finance

A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial hubs of the world, the fiasco of subprime mortgage loans,

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To Advertise or Not to Advertise on Radio in 2015

Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence, was announced on radio. Crores tuned into Bangladesh Betar back

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Brand New Year! Predicting Changes in Consumer Behaviors

It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it to fore-tell the future and make their predictions. I don’t

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Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World

Sir Alexander Chapman “Alex” Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English league titles, two European Cups, five FA cups, four League

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Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond

The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands” at the ULAB Auditorium.   Chris Riley, one of the world’s leading strategic thinkers on brand and communications, was

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Brand Breakout – How Emerging Market Brands Will Go Global

Anyone with more than a passing interest in how global brands develop should take note.  Financial Times June 19, 2013 Last month the Best Brand Awards 2013, held by Bangladesh Brand Forum in collaboration with Millward Brown Bangladesh, unveiled Prof.

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World Economic Forum, Davos 2014

Long-term Perspective for Socioeconomic Development  Every country wants to be powerful because a country’s interest is nothing but the cumulative self-interest of its people and, as we all know, people are selfish. The only statistic that can truly determine a

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